Bangkok--Jun 8--Thana Burin Asia Pacific
Thailand’s only fully integrated telecommunications solutions provider, True Corporation Plc, today opened the doors to its first lifestyle concept shop under the theme of “Sip & Surf” in line with the company’s vision of becoming a “Lifestyle enabler.” True plans to open some 5-6 shops before the end of this year.
Mr Supachai Chearavanont, President & CEO of True Corporation Plc, said, “We are very proud to launch our new lifestyle True shop on Kao San Road which represents a totally new concept that we have developed to meet the ever increasing needs of our customers and their lifestyles. The True shop once again reinforces our position as Thailand’s leading lifestyle enabler. Destined to become a prime meeting point, we firmly believe that by being ‘True Together’ we can enhance the lives of our customers and both Thais and foreigners alike whereby our True shops will become a venue for people to interact with one another through various experiences of True’s technologies. This in turn will help further emphasize our strategy in enabling customers to experience the various personalities of True’s brand, including ‘togetherness’ and ‘liveliness’, and subsequently creating a lifestyle community where people can connect and share information, experiences, visions and essentially enjoy lifestyle together.”
“The first True shop on Kao San Road under the ‘Sip & Surf’ concept has a total space of 230 sqms. Because of its unique Thai style house reflecting an Eastern culture and mixed with Western contemporary art design, the place is cozy, where in customers can stay as long as they wish.”
“Before the end of the year, we plan to open 5-6 more additional lifestyle concept True shops. Each shop’s concept will vary depending on the locations and target customers,” he added.
Mr Papon Rattanachaikanont, Assistant to President & CEO of True Corporation Plc, said, “The True shop at Kao San will be a meeting place for friends under the concept of ‘Sip & Surf.’ Customers will be able to experience a wide variety of True and TA Orange technologies including hi-speed broadband internet with the highest capacity speed of 8 megabits, Wi-FI, White Net service, mobile phones, SIM cards, Top-up cards, phone processing, etc. Moreover, customers will have opportunities to experience True and TA Orange products ahead of anyone else. And if customers have enquiries or need further assistance with their products or services, our experienced and dedicated True staff in the shop are always on hand to offer advice and recommendations.
“Kao San is perceived as one of the more popular places for both Thais and foreigners. To further emphasize True’s position as a solution provider, customers can also take advantage of additional services such as digital photo print outs, CD writing (burning) as well as transferring image files from digital cameras to mobile phones. For those who love music, they can also enjoy listening to a variety of music, with a live DJ to entertain them in the evenings,” he said.
He further added, “To further enhance the customers’ experience, True shop on Kao San Road serves traditional Thai coffee & tea as well as a special True blended under ‘Coffee at True’ for customers. In addition, the bakery offers a variety of delicious and specially prepared pastries. And for the ultimate in convenience, those who are in front of the computer they can order their drinks or pastries via the internet and there is no need to walk to the counter.
“In fact, our True shop will truly be a lifestyle enabler and we are confident that our concept will make it the preferred third option after the home and office,” he concluded.
For more information contact:
Kasemsri K Eufemio (01 611 4696) Jiraporn Cheewatham / Salitta Subpinyo
Vachiraluck Laohathienpratan (06 569 5374)TA Orange / Tel: 02 647 5247
Thana Burin Asia Pacific Ltd Pimolpan Siriwongwan-ngarm
Tel: 02 231 6158-9 True Corporation
Email: [email protected] Tel: 02 669 3772
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