Bangkok--Jun 8--EXIM Thailand
Export-Import Bank of Thailand (EXIM Thailand) was awarded the top brand of Thailand’s state-owned financial institutions in 2005 by the world’s leading independent arbiter of branding, Superbrands Thailand, following the EXIM Thailand’s success in achieving market dominance, promoting resilience, and building customer trust, acceptancy and loyalty for over the past 11 years.
Mr. Sataporn Jinachitra, EXIM Thailand President, said after receiving a Superbrands certificate from Mr. Steve Leece, Chief Executive Officer of Superbrands Thailand, recently that the Superbrands status recognized EXIM Thailand’s success in brand-building in line with the international standard since the award was granted by Superbrands Thailand in cooperation with top global market research company Synovate that carried out an independent research on a pool of consumers to screen all prospective brands with Thai consumers before proposing to the Superbrands Council in Thailand for endorsement. The council comprises leading names of Thai professionals from Marketing Association of Thailand and from academic field of mass communication. The Superbrands status is based on the five strict selection criteria, including market dominance, longevity, goodwill, customer loyalty and overall market acceptancy.
According to EXIM Thailand President, the Bank’s Superbrands status achievement represents confidence of Thai exporters and investors towards the brand of EXIM Thailand, the state-owned financial institution specialized in providing both financial and export advisory services to support Thai export and investments overseas since its establishment in February 1994. To meet the clients’ satisfaction, EXIM Thailand has provided tailor-made export business solutions including special financial campaigns in line with the government’s policy of promoting export and enhancing competitiveness of Thai exporters. The Bank believes that this Superbrands status will create even more interest among Thai exporters on the value of brand, in line with Thailand’s policy to promote Thai brand abroad.
To support new exporters and new markets for Thai export, the Bank recently launched the campaigns of “Buyer’s Status Assessment Prior to Trade Negotiations” for Thai exporters participating in overseas trade fairs sponsored by Department of Export Promotion, “Export Market Diversification to FTA Countries” and “New Export Destination Facility.”
“Thanks to all clients and Thai people for their trust and confidence in EXIM Thailand which led to this recognition as a nation’s top brand of financial institution today. I wish that more Thai exporters will pay more attention to brand building, especially among the Thai food industries which Thailand has already built up good reputation,” said Mr. Sataporn.
About Export-Import Bank of Thailand
Export-Import Bank of Thailand is a financial institution wholly owned by the Royal Thai Government under the Ministry of Finance’s supervision. The Bank was established by the Export-Import Bank of Thailand Act B.E. 2536 (1993) which empowered the Bank to engage in any financial activities customary to commercial bank practices, except for accepting deposit from the general public. The Bank’s objective is to provide financial services to strengthen the competitive edge of Thai exporters and investors abroad while contributing to the earning or saving of foreign exchange.
For further information
please contact Public Relations Division
Office of Top Management
Tel. 0 2271 3700, 0 2278 0047, 0 2617 2111 ext. 1142 - 6
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