Bangkok--Jun 10--Aziam Burson-Marsteller
Big C has announced its 12th anniversary celebrations with an effort to return profits back to customers through many special offerings including discounts on product purchases and incremental increases in monetary value. Big C will launch a hotline for each department and has arranged social contribution activities to encourage a more harmonious Thai community and society.
Ms Pariyanuch Na Taguatung, Director of Marketing and PR of Big C Supercenter PCL, said, “On the occasion of our 12th Anniversary, Big C Supercenter is launching a new sales promotion campaign to deliver deep appreciation and gratitude to our customers who have given us continued support throughout the 12 years of our operations. Big C will provide customers with exclusive privileges in the form of major discounts on product purchases and incremental value increases for goods shopping. Moreover, Big C plans to launch a new “Hotline Phone” service in sales areas to offer customers greater convenience and we will arrange activities to celebrate the success of our 12th Anniversary with all employees in each store nationwide.”
“We are always committed to delivering the best to customers though our strategy of being the leader in low pricing, offering a diverse array of products at special prices and introducing outstanding marketing campaigns to create fun shopping experiences. We are also focused on store renovations that ensure modernity and easy, convenient accessibility. With these initiatives, we believe that Big C will continue to play a central role in sharing activities with customers and their families,” concluded Pariyanuch.
Campaign to return profits back to customers through 3 special privilege offerings From now until July 13, 2005, customers are given 3 exclusive offerings under the “Celebrate Our 12th Anniversary, Deliver the Best to Our Customers” program. Details are: 1) get a free 25 baht coupon for every purchase of 500 baht at any Big C store. The 25 baht coupon can replace money for the purchase of products worth over 200 baht; 2) Big C card-holders can shop for any of over 130 items labeled “Big C card-holder get more privilege” at all Big C outlets and receive an immediate discount of 12% on goods purchased via the Big C card; 3) enjoy the pleasure of value enhancement with the purchase of 50 baht food coupons that give 60 baht in value at all Big C food centers except Wongsawang, Huamark, Fashion Island, Samrong and North Pattaya branches.
As well as these 3 special privileges, customers can also enjoy the “Electric Appliances Expo: 0% interest rate for longest payment” at all Big C stores. When purchasing with the new “Shopper Loan Card” that Big C launched at the beginning of June 2005, regular Big C shoppers enjoy extra convenience with every purchase. Customers can save money and reduce their spending burden by shopping for participating goods in this campaign. Payment starts with a 0% interest rate for up to 48 monthly installments and many other special offers for card-holders.
New service to appreciate customers and arrange Thank You party for employees
Big C plans to launch a new “Hot line ready to serve” service, as a pilot to expand marketing activities and customer satisfaction services to fulfill all areas. Big C will set up hot line phones in sales areas to offer customer’s convenience when they need service or have any questions about products, they can use the internal phone to call well-informed “Hot line ready to serve” staff.
Ms Pariyanuch said the success of Big C today comes from Big C’s teamwork that has focused on customer service throughout the 12 years of operations. Big C would like to thank all employees who are extremely dedicated to working together to deliver the best services and create customer satisfaction. Big C, therefore, plans to arrange a Thank You party for employees from all 41 stores in July. Big C will also arrange activities for employees and deliver rewards and honorary announcements to employees who have worked at Big C continually for 10 years to express Big C’s appreciation.
Social contribution activities
As well as marketing activities, Big C is also committed to ongoing social contribution activities. Big C has joined with government and private-sector agencies to arrange activities for public benefit and to make better Thai communities and a stronger society, especially Thai youth education support. The Big C Foundation’s main activity is to construct school buildings for schools in need nationwide. In the first half of the year, Big C handed over a “Big C School Building” and an encased set of the Thai Junior Encyclopedia to Preedaram Witthayakhom school in Sampran District, Nakhon Pathom and Don Thong Wittaya school in Muang District, Phitsanuloke. It expects to hand over a total of 6 school buildings this year in Chiang Rai, Khon Khaen and other provinces.
“The Big C foundation focuses on helping, encouraging and supporting Thai youth in terms of education. Thai youth will get more opportunities in education and better quality of life so they can grow up to be better adults for their community, society and the country. The foundation delivers 3-year scholarships to secondary students nationwide. Over 6 million baht is deployed for 2,050 scholarships every year”, said Pariyanuch.
The foundation also assisted tsunami victims with Bt 11.74 million presented to Her Royal Highness Crown Princess Maha Chakri Sirindhorn, President of the Thai Red Cross Society. The Red Cross Project “Friends-in-Need Volunteers” presided over by Princess Soamsawali Phravorarachatinuddamat organized the construction of knock-down houses via the Arsa Peaun Pueng Pa Yam Yak foundation’ s project; school buildings at Ban Tublamu School, Phang Nga; a sports stadium and sporting equipment for Ban Kammala school and Ban Nai Thon school in Phuket; and presented scholarships to orphans in Phuket and Phang Nga. The fund also repaired boats for the Boat Association in Ranong and donated money and necessary equipment to schools and other charities.
Big C Supercenter PCL (BIGC) founded in 1993, is a retail consumer goods trader operating under the name Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 41 store nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th.
For further information, please contact:
Satida Sritunyathorn or Waraporn Somboonwanna
Aziam Burson-Marsteller
Tel. 0 2252 9871 End.