Bangkok--Jun 14--Francom Asia
The 2005 IATS (International Air Travellers Survey) has seen CNN reconfirm its position as the channel of choice amongst global air travellers, with research showing the network continues to rank number one among all international channels on a daily, weekly and monthly reach basis.
Within the key demographic groups of frequent travelers and high income earners, CNN’s reach extends even further, with of over a third (36%) of frequent business travelers (6+ international business trips in past 12 months) and (34%) of travelers earning US$100,000+ per annum watching CNN in the past week.
CNN’s global lead over all other international channels is such that it can reach almost half of frequent business travelers (49%) and 47% of the very highest income earners (US$200,000 per annum) across a 4-week period.
“These IATS findings consolidate CNN’s position as the channel of choice for the critical demographic of the upscale viewer or ‘global citizen’, and we continue to outperform the competition in attracting these hard-to-reach audiences,” said William Hsu, vice president, advertising sales for CNN Asia Pacific.
IATS is a survey of over 28,000 individuals departing on international flights from selected airports in Asia Pacific, Europe, the Middle East and Latin America.
CNN, a division of Turner Broadcasting System, Inc., is one of the world's most respected and trusted sources for news and information. Its international networks are seen in more than 176 million television households and hotel rooms around the world, in more than 200 countries and territories worldwide. End.