Bangkok--Jun 16--Ogilvy Public Relations Worldwide Thai Summit today unveils “Cario”, the country’s first locally produced electric car that goes beyond mere golf buggy status and can be used within a vast range of indoor and outdoor commuting activities. The Cario offers an innovative, eco-friendly and energy saving alternative for fun driving anywhere. Ms. Chanapan Jungrungreankit, Vice President, Thai Summit Auto Part Industry Co., Ltd., said that Thai Summit, one of the country’s leading automotive component manufacturers, has a well-established reputation for more than 30 years, and has the expertise in automobile component production and technology as well as a steady supply of raw materials. Drawing on these strengths, the company is proud to create innovative products that directly address current consumers’ needs and lifestyle. “Cario is our pride. It is the car that truly defines the future of commuting. It is more than a golf buggy, but a multipurpose vehicle suited for a vast range of indoor and outdoor activities. More importantly, Cario is an electric car, making it an interesting solution to today’s problem of rising oil prices. Furthermore, Cario is environmentally friendly. It is capable of meeting today’s consumer needs without posing any harm to the environment. It is the car for today. The car that fully supports the government’s energy saving and environmental conservation policy,” said Chanapan. Powered by electricity generated by a regular car battery, Cario produces less noise and no emission, making it ideal for indoor and outdoor use. Designed and developed by a team of automobile technology experts, Cario has already passed internationally accepted quality and safety standards, thereby ensuring consumers the highest level of safety and performance. Cario is specially designed to go beyond golf car status, making it suitable for use in many different places, from airports, hospitals, spas and resorts, sports complexes and clubs to private properties, as well as retail, factories, warehouses, industrial and amusement parks. “In terms of marketing, we will focus on building relationships with our customers. Instead of selling Cario through distributors, we have already sent our own team of sales persons to approach target customers. Word of mouth is going to be our strategy to create confidence and boost sales. We have a strong market research backing up the sales team. Our Cario showroom at Thai Summit Tower on Petchburi Road will allow customers to see and experience the cars for themselves,” said Chanapan. “Competitive pricing is also one of Cario’s strengths. Because it is locally manufactured, Cario is competitively priced, while maintaining a top quality equal to imported brands from Europe and the United States. We also guarantee the highest level of support and after-sales services. As we have our own facility to produce quality parts and spare parts, our maintenance service is definitely quick and hassle-free. With these strengths and marketing strategies, complemented by the product’s uniqueness, we hope to sell more than 1,000 cars per year.” To support the launch, Thai Summit has prepared various promotion and support services including a special price offering for fleet customers, special offers like accessories of your choice, insurance coverage and hire purchase service to enable customers to own a Cario easily. The company will also highlight quality after sales services and emphasize its capability to immediately supply parts and spare parts upon requests. “Apart from providing a new alternative to customers, Cario, which is the country’s first locally produced electric multipurpose car, also reflects Thailand’s strength in terms of automobile production and investment. We believe Cario will help promote the development of Thailand’s automotive industry. We also believe Cario will enable us to capture the middle to upper market and finally become the No. 1 electric car manufacturer in the future,” said Chanapan. About Thai Summit Group Thai Summit is a group comprising more than 30 subsidiaries and affiliates. Specialized in producing automobile components for cars, motorcycles, electrical appliances and farm machinery, the group operates in Thailand, Malaysia and India. The company recently expanded its business to cover the hotel and golf course industry. However, manufacturing automotive components remains its core business, which generated a Bt22 billion net income in 2004. Issued on behalf of : TS Vehicle Tech Co., Ltd. For further information : Kovit Savangvareesakul ([email protected]) Isavara Sakunwadhana ([email protected]) Ogilvy Public Relations Worldwide Ltd. Tel. 0 2205 6610, 0 2205 6613 Click for photo release at www.thaipr.net End.