Bangkok--Jun 17--Aziam Burson-Marsteller
Continues to work with authorities to investigate bogus entries submitted
Cadbury Adams (Thailand) Limited today announced the four officially confirmed winners of the “Halls Millionaire 2” contest. The four winners of 1 million baht are Khun Pracha Tangtitsanakul of Lampang; Khun Supattra Ponesawai of Kalasin; Khun Panya Tapsaeng of Khon Kaen; and Khun Rassarin Panitichareonwong of Pathumthani. Each submitted the genuine winning wrappers containing the lucky letter “H”.
Cadbury Adams continues to work with authorities including the police and the Consumer Protection Board of Thailand to investigate several wrappers that were modified in attempts to claim prizes. The bogus wrappers were easily identified due to the crude nature of the modifications using the 17 security checks that Cadbury Adams had in place to verify the actual winning Halls wrappers.
“Our congratulations go out to these four lucky winners of the Halls Millionaire 2 contest,” said Khun Anat Julintron, Managing Director of Cadbury Adams (Thailand) Limited. “Halls products have become an everyday part of the lives of Thai people, so we are delighted that we can reward Khun Pracha, Khun Supattra, Khun Panya and Khun Rassarin with one million baht each. We hope they can use this money to bring something good to their lives.”
To win one of the four 1 million baht prizes, consumers had to collect the letters H-A-L-L-S. The letters were printed inside Halls wrappers and only 4 ‘H’ wrappers were printed. The inside of the wrappers that had the winning letter “H” look completely different from the wrappers with the other letters. While the 4 major prizes have now been awarded, there remain 1000 instant win cash prizes to be won until the end of August.
“At Cadbury Adams we’re passionate about ‘working together to create brands people love’” said Khun Anat. “We have many years of experience conducting contests for consumers, and we used a comprehensive set of checks and balances to ensure the integrity of the contest.” The checks and balances included 17 verification measures to prove the authenticity of winning wrappers. For example, the winning letter “H” used a completely different font. The order of the text on the wrapper and location of the letter “H” was different than on the other wrappers. The letter H also had a smaller version next to it that could only be detected with a microscope.
“The bogus wrappers that were submitted had obvious physical changes, such as the “H” character glued on top of another letter. It was easy to spot them by simply looking at the photos of the wrappers submitted by contestants, to identify they were hand-made forgeries with no physical similarity to the four winning wrappers. The genuine, winning wrappers easily passed all 17 verification measures.”
Cadbury Adams is working with the police to identify who is responsible for creating the bogus wrappers and bring them to justice. The company is also co-operating with the Consumer Protection Board to ensure they fully understand the situation.
“We think it is very unfair to consumers who play by the rules when somebody tries to win the contest by counterfeiting wrappers. While some people are disappointed when their entries do not pass the verification process, Cadbury Adams isn’t responsible for the illegal actions that certain members of the public have taken to try and win the contest. We’re delighted that we now have four happy winners who submitted the genuine Halls wrappers and are now millionaires,” added Khun Anat.
About Cadbury Adams Thailand
Cadbury Adams Thailand has been established in Thailand since 1965, and is the leading manufacturer and producer of brand name products including Halls, Chiclets, Clorets, Dentyne, Trident, Trebor and Cadbury Chocolates. The company has 1,000 employees.
About Cadbury Schweppes
Cadbury Schweppes is a major international Group, which manufactures, markets and distributes branded beverages and confectionery products around the world. With origins stretching back over 200 years, Cadbury products today including brands such as Cadbury, Schweppes, Halls, Trident, Dr. Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett are enjoyed in almost every country around the world. The Group employs over 55,000 people and is a leading worldwide confectionery concern. It is number one in sugar and functional confectionery, a strong number two in gum and the world's third largest soft drinks group.
For more information, contact:
James Best / Waraporn Somboonwanna
Aziam Burson-Marsteller
Bangkok, Thailand
Tel 0-2252-9871
Click for photo release at www.thaipr.net End.