Bangkok--Jun 22--Thana Burin Asia Pacific
Part of proceed of first Coffee Break exhibition to go to charity Friends In Need (of “Pa”) Volunteers Foundation, Thai Red Cross Society
The organisers of Coffee Break exhibition PM&S Co Ltd, Thai & International Food Academy (TIFA) and the Red Cross Society officially announced during its press conference that part of the proceed of the first Coffee Break, the exhibition of ingredients, confectionary, equipment, packaging & supplies for bakery, coffee and tea shops will be donated to Friends in Need (of “Pa”) Volunteers Foundation, Thai Red Cross Society. The exhibition will be held in Chiangmai on 29-31 July 2005, Lanna Halls, Central Airport, Chiangmai.
“The devastation caused by the tsunami that struck Thailand recently has highlighted the importance of volunteer groups in Thailand, and that led us to decide to donate part of the proceed of the first Coffee Break exhibition to the Friends in Need (of “Pa”) Volunteers Foundation, Thai Red Cross Society,” said Natprapa Yokputtaraksa, managing director of Production Management & Services Co Ltd, the organiser.
“We are confident that the first exhibition will generate enough revenue to cover expenses, and at the same time show some profit for donation purposes,” she said.
“Thailand is well positioned to host and grow an exhibition such as this. We have much of the raw ingredients, the local market is big enough and far from being saturated. The current per capita coffee consumption of Thailand is only around 150 cups per person per year, which is still way down the market potential,” Natprapa said.
“It is just a matter of time before we see the second boom period in the coffee house business to be characterised by medium shops owned by Thais. The first boom was mainly due to the big or international coffee chains and light fast food shops,” she said.
“There are about 8,000 bakery shops in the country at the moment, and more and more of them are adding coffee, tea and other drinks in their menu. We chose Chiangmai as the launch pad of Coffee Break exhibition because we believe Chiangmai, being a city centre, has the best potential after Bangkok to grow the bakery, coffee and tea business,” she said.
“Moreover its proximity to the sources of coffee and tea ingredients and proximity to parts of China and South Asia, where we expect to generate exhibitors in the future, makes Chiangmai the ideal place for our exhibition,” she said.
One of the major highlights of Coffee Break exhibition is the secret recipes on the use of homegrown longan as basic ingredients in a wide variety of pastries such cream puff and cookies. It will be demonstrated personally by Mr. Yingsak Jonglertjesadawong, Managing Director of Thai & International Food In addition, visitors will have an opportunity to view the health drink Mocktail to be served by renowned bartender of Thai & International Food Academy.
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