Bangkok--Jun 24--Maxima Consultants Company
Bangkok’s diamond lovers were recently treated to on alluring and glittering fashion show that launched brand name “Premiera” by Premier Diamond Cutting Ltd. The company, which has been in business for a century, is Thailand’s first and now a leading diamond cutter worldwide.
The launch party, held on the Authors’ Lounge of Oriental Hotel, was well attended with guests from the expatriate community and Thailand’s high society. Obviously the talk of the town, Premiera’s expert cuts and design concept by 10 of Thailand’s leading diamond retailers dazzled its distinguished guests with 20 awesome diamond sets valued over 100 million Baht.
Every Premiera diamond is certified by IGI (International Gemological Institute), the largest independent, globally recognized gemological institute in the world. IGI was established in Antwerp in Belgium and is currently branched in New York, USA.
Premiera’s launch party was resplendent not only with a magnificent ambiance and an impressive guest list but also with an ostentatious fashion show, under the theme “A Pride of Perfection” It was a truly impressive show that exhibited Premiera’s classic and elegant design concept namely the Prima Donna, Match in Heaven, Crescendo, Passage and Concerto.
Premiera diamonds are polished from rough diamonds, supplied by DTC (The Diamond Trading Company), a subsidiary of De Beers Group. An authentic Premiera diamond contains a unique identification number, which is laser inscribed on the girdle of the stone.
Weighing from 0.30 to 1.00 carat, each diamond is carefully selected and packaged. Diamonds of the same or similar carat weight, clarity and color are packaged and sealed to ensure the perfect set of jewelry.
Premiera’s launch party was organized in cooperation with 10 of Thailand’s leading diamond retailers namely ABC Jewelry, Cabochon Jewellers, D’Mond Millennium, Jaa, Lily Art, Petch Anyarat, Petch Boran, Prima Gems, Rajdamri Gems and Sincere Jewelry.
The fashion show on ‘A Pride of Perfection’ presented variety designs inspiration such as the morning’s dew for every day use by ABC Jewelry. The set presented freshness to the new generation of modern women. For Cabochon Jewellers, the design inspiration was an elegantly worn not only for lady but for the gentlemen at formal parties or important occasion. For Jaa Jewelry, expertly five Premiera diamonds were used for their ‘vintage’ look for excellent woman representing the earth, water, air, fire and wind. For Lily Art, the set stressed on quality material for trendy and casual in design of Prima Donna with a superb single Premiera diamond and Match in Heaven by a pair of Premiera diamonds. Petch Anyarat expressed the beauty of rainning string and drop which reflected glittering and sparkling by using the Premiera’s round cut. Petch Boran participated with two fabulous sets of jewelry consisting of a platinum teardrop necklace with matching earrings and a yellow gold necklace with a leafy motif. Both sets displayed the lifestyle of contemporary woman with Premiera Passage concept. Prima Gems used the Premiera Prima Donna with a superb single diamond to represent women’s softness and tender. In addition, the other set used the Premiera Match in Heaven by a pair of Premiera’s oval diamonds to strengthen women’s elegance look. For Sincerely Jewelry, the quality Premiera diamonds represented women’s charming because of their expert cutting as well as butterfly design that represented the natural beauty.
Premiera Diamonds … The Story of Women’s Lives
For more information, please contact
Maxima Consultants Company Ltd. Tel 0-2434-8300
Suchinda, Saengnapa, Naovarak
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