Bangkok--Jun 30--Aziam Burson-Marsteller
Kimberly-Clark Thailand Ltd., the leading manufacturer and distributor of personal care products in Thailand, has launched the “Generous Huggies? Offers 100-Baht Golden Teddy” promotional campaign nationwide, to strengthen Huggies? position as the preferred diaper among modern moms who care about their babies.
“The ‘Generous Huggies? Offers 100-Baht Golden Teddy’ campaign is the first nationwide diaper promotion in Thailand offering a grand prize of 100-baht weight golden Huggies? teddy bear,” explained Mr. David Osborn, Managing Director Kimberly-Clark Thailand Ltd.
“The campaign gives modern mothers who use any of the Huggies? products that match high-quality with affordable prices, the chance to win a variety of high-value prizes. We believe that the campaign will be well received and reinforce Huggies? as the preferred brand among modern mothers nationwide,” said Mr. Osborn.
According to Mr. Tanapoom Malisuwan, Marketing Manager: “We have fully integrated 360 degree supporting activities for this campaign from July until December. We began with the launch of a new 15-second television commercial entitled ‘Baby Jones’ that has been aired since June 24.”
Mr. Tanapoom added, “The highlight of the campaign is the lucky draw program to win a 100-baht-weight Golden Huggies? Teddy valued at 800,000 Baht through the ‘Gigabyte’ variety program on iTV. The excitement of this campaign will build over the months, as we will conduct a lucky draw for 5 winners to receive 1-baht-weight golden bracelets every week totaling 120 prizes. The campaign will conclude with the main draw of the grand prize — the 100-baht weight golden Huggies? teddy bear at the end of December. The campaign is supported by many media including TV commercials, radio spots, magazine ads, sponsorship and ads in the ‘Gigabyte’ program, push girls, POP materials and a nationwide road show.
“We have also marked the launch of new Huggies? Dry with ‘magic tape’ allowing babies to feel comfortable without losing their diapers. With the purchase of 2 economy-size packs of Huggies? Dry, consumers will receive a free Huggies? teddy bear, one of 5 in the Huggies B-Friend limited collection valued at 250 baht. This special offer runs from July until the end of August,” concluded Mr. Tanapoom.
Consumers can enter to win 120 prizes of 1-baht golden bracelets (5 prizes per week) and the grand prize of the golden Huggies? teddy by mailing any size and type of Huggies? wrapper, with complete name, address and telephone number to the ‘Gigabyte’ program at PO Box 71, Hua Mark, Bangkok 10243 or at boxes provided at participating shops nationwide from now until December 31, 2005. The lucky draw for winners of the bracelets prizes will be announce every week through the ‘Gigabyte’ program on ITV. The winner of the grand prize — the golden Huggies? teddy bear — will be announced at the end of December.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 132-year history of innovation, visit www.kimberly-clark.com.
For more information, please contact:
Nattakarn Chamsuwanwong or Satida Sritunyatorn
Aziam Burson-Marsteller
Tel. 0-2252-9871
Email: [email protected]
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