Bangkok--Jul 4--Hill and Knowlton
HP, Intel and True today joined forces to accelerate the mobility trend by collaboratively enhancing the opportunity to experience wireless communication for Thai customers. Enhanced by their strengths, the first campaign entitled ‘True Mobility by HP’, will see each Presario notebook buyer will receive a free 10-hour Wi-Fi Internet card True to provide the ultimate business and entertainment experience, between now and August 31, 2005.Prasert Charoonpaisal, General Manager of Imaging & Printing Group of Hewlett-Packard (Thailand) Ltd., said “HP has determined to continuously offer the Consumer Digital Experience, especially mobility to consumers with a large number of offerings. Home PCs, notebooks or iPAQs are specifically designed to support integrated mobility as well as comprehensive solutions with full business and entertainment coverage. Apart from hardware solutions leadership, HP has realized the importance of strong partnerships for an integrated consumer experience. The collaboration between HP, Intel and True is the right mix of strengths to give the best offerings for consumers under the True Mobility by HP campaign”.True Mobility by HP is a marketing strategy initiated by the three partners in an effort to answer consumers’ increasing demand for mobility at present. The Campaign offers 10-hours of free Internet use per month through Wi-Fi connectivity, for each purchase of any HP Compaq Presario notebook series. The HP Compaq Presario notebook works effectively and professionally with easy-to-use functions. Good for first-time notebook users, it operates excellently for working and gaming with the latest Intel Centrino Mobile Technology, the cutting-edge and widely accepted technology that provides connectivity on the move. The True Wi-Fi enables mobility at up to 100 times faster than standard wireless Internet. "There are increasing demand among Thai families and businesses to be able to access the Internet anywhere and anytime", said Mr. Channarong Boonratanasmai, Business Solutions Manager, Intel Microelectronics (Thailand) Limited. "Intel Centrino mobile technology is Intel’s best technology for notebooks. It features integrated wireless LAN capability, breakthrough mobile performance, while enabling extended battery life in lighter, easier to carry notebook computers. The current generation also has enhanced graphic and audio capabilities to allow users to do more, see more and hear more on the go." Dr. Jay Jootar, Assistant Director, Head of Wireless Broadband Services True Corporation Plc., said, “The collaboration between communication technological leader True who has committed to answer new generation demand and leading partners HP and Intel highlights True’s commitment to meet new generation technological demand. Mobile communication devices i.e. home PCs, notebooks and iPAQs play a significant role in their daily lives. The Wi-Fi Internet by True doubles the convenience with high-quality connection for technology and cutting-edge communication. Now, the Wi-Fi Internet by True covers more than 300 spots in Bangkok, including department stores, IT centers, restaurants, book stores, hotels, hospitals and leading convention centers. Consumers seeking mobility, performance and communication privileges offered by HP, Intel and True can contact HP distributors or True shops from now on until August 31, 2005. For more information or product purchase, please contact HP Contact Center Tel. 0-2353-9000 ext. 1.About HPHP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.About IntelIntel, the world’s largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.About True Corporation Plc True Corporation Public Company Limited is Thailand's only fully integrated telecommunications solutions provider and life style enabler. We provide consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs. We are the largest wire line service provider in Bangkok, the largest broadband provider in the country and a major player in the wireless, cellular and internet markets. TRUE is also a significant shareholder in UBC, Thailand's dominant pay television operator. TRUE is more than just technology; we are about passion, innovation and service. We bring people together and provide fulfillment through communications. We give people the freedom to live different lifestyles, by providing them with the power to communicate how they like, whenever they like. Everyday we work in partnership with our customers to develop solutions that can lead to opportunities, and add value to their lives at home, in the office and on the move. For more information please visit: http://www.truecorp.co.th
PR contact:Hill and Knowlton Thailand
Suphada Jaidee, Duangrat Ratanaamnuaisiri
Tel: 0-2627-3501 Fax:0-2627-3510
E-mail: [email protected],
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