Bangkok--Jul 4--PR one network
Home Builder Association will hold a marketing event in 2005 featuring the concept, “Cool of Living” during August 4-7, 2005 at Sirikit National Convention Center. The 7.000 sq meter exhibition space will display more than 100 home designs from 30 leading home building companies.Construction material, decorative item vendors and on-site activities will be highlighted in the exhibition where more than baht 10 million advertising budget will be spent to attract around 60,000 — 80,000 visitors. It is expected that the attempt will help boost the home building market sales turnover to reach baht 7,000 million this year.
Mr. Pramote Teerakul, the president of Home Builder Association reveals that the exhibition, which is held for the second time, will increase its significance and volume in size, location, space and number of exhibitors. 7,000 Sq meters of Sirikit National Convention Center is allocated in Plenary Hall and Ball Room between August 4 and 7.2005. The theme concept, “ Cool of Living ” emphasizes simplicity and friendliness. There will be booth displays from more than 30 leading home building companies featuring more than 100 unique home designs never displayed anywhere before.Leading construction material vendors, decorative item vendors and special activities will make the exhibition spectacular.Drawing competition for pre-school kids up to Grade 9 students will be highlighted since the winners will receive trophies given by Prime Minister Thaksin Shinnawatr. Consulting service corner is allocated for home buyers to meet with architect, lawyer, engineers. There are booth displays from many financial institutions such as Siam Commercial Bank PLC, and Bangkok Bank PLC. Also, booth displays featuring new home building technology will be uniquely presented.
Last year exhibition has already marked its success in terms of number of visitors and the exhibition itself. Last year, the exhibition was held at Bangkok Convention Center, Central Plaza, Ladprao.The record of 30,000 visitors last year is expected to be beaten by this year’s estimated visitors of 60,000-80,000. It is estimated that baht 700-800 million sales turnover (as compared to last year’s baht 300 million) will be generated from this exhibition. Baht 3,000 million (as compared to last year’s baht 1,000 million) is the value expected to be generated after the exhibition. Exhibition space has been doubled and is segmented into 4 major zones; home building service zone, construction material zone, decorative item zone and financial institution zone. The association has already spent more than baht 10 million advertising budget on TVC, Radio commercial, newspapers ad, and ad banner and cutout. The advertising spending has also been doubled over last year’s.
“ This year’s emphasis is the grandness and the gathering of even more leading exhibitors. Home builder companies, construction material vendors, brand name decorative item vendors will be participating as exhibitors. Standard and quality materials are carefully selected from home building companies and sub-contractors. This will help establish the strong foundation of the use of quality and standard materials among home owners who will have a good opportunity to admire new innovation and technology in the home building industry ”, said Mr. Pramote.
Mr. Pramote further adds that the association will allocate a special corner to introduce New Home Design 2006 Book that covers new home builder trend and association members’ featured 100 home designs never published or shown anywhere before. It is expected that the exhibition will stimulate the home builder industry in the latter half of 2005. The association estimates that sales turnover will reach baht 7,000 million, a marked growth of 15%. The sales turnover of the first half of 2005 has been recorded at baht 3,000 million.
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