Bangkok--Jul 7--Aziam Burson-Marsteller
Unilever Thai Trading Ltd. launched re-fortified “Breeze Excel Gold” with the unique “Advanced Hydrofizz” technology, exclusively designed for both top load and front load washing machines. Breeze also delivers fun experiences via myriads of consumer-oriented activities under the “Load of Fun, Load of Experience” campaign reflecting its genuine expertise in machine washing. The launch is expected to more than double Breeze Excel Gold penetration to nationwide.
The newly formulated Breeze Excel Gold with the incorporation of “Advanced Hydrofizz” technology is ideal for washing machine users who are looking for superior washing power, precisely cleansing the surface of fabrics as well as hand washing. It forms a perfect mass of bubbles and is easily dissolved in water without leaving any residue inside the washing machine or on clothes. Breeze Excel Gold Advanced Hydrofizz is an intensified innovation designed to work properly with the swinging force of clothes washers. Applicable to both top-load and front-load washing machines, the new solution eases concerns and saves a lot of time, prompting consumers to spare more time for other recreational activities that lead to fun and enjoyable living.
Srisupang Trairoj, Marketing Manager of the Home Care Division for Unilever Thai Trading Ltd said, “Washing machine users are concerned that clothes may not be as perfectly clean as being hand washed. But new Breeze Excel Gold makes consumers believe in its high efficiency without concern about clothes washing. They can spend their leisure time doing many fun and useful activities and leave the washing task to be Breeze Excel Gold’s duty.”
To reinforce the launch, Breeze Excel Gold also introduced the “Load of Fun, Load of Experience” campaign which enables washing machine users to enjoy a wide range of exciting and relaxing activities including embroidery, nail painting, planting and spa-style oil massages. Different activities are delivered to satisfy customers at over 70 major retail stores and hypermarkets nationwide including Carrefour, Big C, Tops, the Mall, Jusco and Tesco Lotus from 6 July to 9 August 2005.
Breeze Excel Gold Advanced Hydrofizz, the genuine expert in machine washing, is available nationwide in 1,300-gram and 2,500-gram package sizes.
‘Breeze Excel Gold Load of Fun, Load of Experience’ Activity Timetable
6-12 July 05 Carrefour: Sri Nakarin, Bangyai, Rattanathibet, Rangsit, Pattaya, Sukhapibarn 3 Jusco: Rachada, Sukhumvit
7-13 July 05 The Mall: Bangkhae, Bangkapi
8-10 July 05 Big C: Rangsit, Ladprao, Oamyai, Tiwanon, Saphankwai, Samut Prakarn, Khon Kaen
20-26 July 05 Carrefour: Petchkasem, Rama IV, Chaengwattana, Samrong, Rachada, Hadyai, Ladprao
21-27 July 05 The Mall: Tha Phra
22-24 July 05 Tops: Pinklao, Rachada, Rangsit, Sukhumvit 19 Big C: Rama II, Bangna, Daokanong, Rachdamri, Bangplee, Chiang Rai, Nakorn Pathom
3-9 August 05 Carrefour: Bangbon, Bangkhae, Ramindra, Suvinthawongse, Bangpakok, Onnuch, Chiang Mai
5-7 August 05 Tops: Ladprao, Bangna, Rama II, Bangrak Big C: Rattanathibet, Chaengwattana, Fashion Island, Samrong, Rajburana, South Pattaya
About Unilever
Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 70 years. Unilever offers Thai consumers a wide range of leading brands in five categories. Personal Care - SunSilk, Clinic Clear hair care products; Axe, Rexona deodorant, Close-Up toothpaste and Dove. Home Care products - Breeze, Omo and Surf detergents, Comfort Fabric softener, Sunlight dishwashing liquid, Vim floor cleaning products. Skin Care and Cleansing - Pond’s, Vaseline, Citra skin care products and Lux. Ice Refreshment and Foods include Wall’s Ice Cream, Knorr, Lipton and Bestfoods, and Unilever Network.
For more information, please contact:
Patawee Chaipatana or Satida Sritunyatorn
Aziam Burson-Marsteller
Tel: 0 2252 9871
E-mail: [email protected]
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