Bangkok--Jul 7--Aziam Burson-Marsteller
Nu Skin has appointed veteran Hong Kong executive Patrick Yeung as president of Nu Skin operations in Thailand and the Philippines. Patrick was involved in the launch of Nu Skin in Thailand in 1997 and for the last 16 months has been overseeing operations in Malaysia and Brunei.
The former Regional Director of Sales Development for Southeast Asia is just 35 years of age but has already notched up 11 successful years in the direct sales business.
“I’m very glad to be back in Thailand, Nu Skin’s biggest market in South East Asia,” said the affable executive, “I’m looking forward to developing the potential of the excellent team we already have in place here to pursue continued growth and increase our impressive sales record.”
Concurrently overseeing two very different markets is a challenge that Patrick looks forward to: “Despite different cultures and environments we will focus on the shared worldwide mission of Nu Skin which is Force for Good.”
Patrick plans to implement several new short and long term strategies to boost sales including extensive use of the hi-tech applications launched at the recent Nu Skin Expo as well as the new ARO — Automatic Re-Ordering program which gives incentives to regular customers and is expected to contribute 50-60% of growth in 2005. Developing Nu Skin’s network of distributors into “business builders” is another key element of the “leadership ribbon” designed to give Nu Skin distributors, who enjoy the highest commissions in Thailand, opportunities to grow and develop.
“Nu Skin Thailand is currently #3 in the MLM industry with about 10% market share. We expect to have steady and stable business growth this year. The Thai market still has room to grow and we can surely reach new heights with our dedicated and experienced leaders”.
Patrick began his career in 1993 with Nu Skin as an Account Manager and later as a Sales Development Senior Manager. He left the company in 2001 to join another international direct selling company as Regional Director of Ethics and Compliance, Asia Pacific Region, where he oversaw distributor training, ethical and compliance issues for 10 markets.
With a decade of experience in the direct sales industry, Patrick has a thorough understanding of Nu Skin operations and business. He was responsible for setting up Nu Skin’s new markets in Thailand, Philippines, Singapore and Brunei in 1997, 1998, 2000 and 2004 respectively. He was first appointed to the Board on November 2003. He has a degree in Humanities from the Hong Kong Baptist University and a Master of Business Administration from Southern Illinois University of Carbondale, United States.
For further information, please contact:
Parnuma Tongkrabil Ksama Thongpitak or Satida Sritunyatorn
Nu Skin Enterprises (Thailand) Ltd. Aziam Burson-Marsteller
Tel. 0 2791 8500 ext. 8551 Tel. 0 2252 9871
Email: [email protected] Email: [email protected]
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