Bangkok--Jul 12--Aziam Burson-Marsteller
Coke collaborates with major fast food chain, McDonald’s and leading hypermarts including Tesco Lotus, Tesco Lotus Express, Carrefour and Big C to satisfy consumers with the launch of a new promotion that provides a 20 baht discount at all McDonald’s restaurants.
David Ciurlionis, Modern Trade / Merchandising Director, Thai Pure Drinks Limited said, “Coke has cooperated with major partners including McDonald’s and 4 giant hypermarts, Tesco Lotus, Tesco Lotus Express, Carrefour and Big C to announce the new special “Coke 6 Pack delivers McDonalds discount” promotion. The new offer is given with every purchase of a 6 pack of Coke cans at all participating hypermarts from July 15 until September 15, 2005.
Every purchase of a Coke 6 Pack comes with a 20 baht discount coupon attached. The coupon is accepted at all McDonald’s restaurants nationwide from today until September 15, 2005 for purchase of Upsizing of Extra Value Meals including Big Mac Set, Double Cheese Burger Set and 2-piece Fried Chicken Set, all served with large French Fries and large Coke (22oz.) at the price of 79 baht reduced from the normal price of 99 baht. Coke fans can’t miss it!
“It’s the first time in the Thai market that Coke - the market leader in comprehensive drinks, has teamed up with McDonald’s - the leading quick service restaurant operator, and the giant hypermarts Tesco Lotus, Tesco Lotus Express, Carrefour and Big C to create a cross channel promotion. The ultimate goal of this campaign is to give profits back to Coke customers nationwide. It marks the largest and most exciting promotion that reflects the leading position of Coke and its 5 important partners,” said Ciurlionis.
Photo shows: David Ciurlionis, Modern Trade / Merchandising Director, Thai Pure Drinks Limited and Tonghathai Kuvanont, Senior Marketing Director, McThai Co., Ltd. announcing the launch of the latest “Coke 6 Pack delivers McDonald’s discount” promotion. A 20-baht discount coupon comes with every purchase of a 6 pack of Coke cans from all participating hypermarts including Tesco Lotus, Tesco Lotus Express, Carrefour and Big C. The coupon can be redeemed when purchasing Upsizing of Extra Value Meals at McDonald’s from July 15 to September 15, 2005.
For further information, please contact:
Sukanda Ng Satida S. or Waraporn S.
Thai Pure Drinks Aziam Burson-Marsteller
Tel: 0 2984 2623 Tel.0 2252 9871
Click for photo release at www.thaipr.net End.