Bangkok--Jul 14--Let’s Celebrate
Following the Movie Marketing trend and the co-promotion with many kinds of business partner, Major Cineplex Group Public Company Limited, market leader in Total Entertainment Lifestyle industry, has joined with new business partner, AEON Thana Sinsap (Thailand) Public Company Limited, key player in Retail Finance business with more than 2.3 million members nationwide, launched new Entertainment package “Entertainment Style”, which will offer plenty of privileges, including discounts, 6-month term payment and 0% interest rate.
Mr.Vicha Poolvaraluck, Director and Chief Executive Officer of Major Cineplex Group Public Company Limited revealed that the company has the diversified marketing strategies to grow the over all movie market by driving people to watch movie more often in the regular basis. Movie Marketing activities initiated from the cooperation with different business partner are very successful, both in the increasing number of customers and the new experienced provided to the current customers.
In the second half of this year, Major Cineplex has the plans to launch new movie marketing services and activities with many business partners, which will build and expand number of customers, and strengthen company’s performance.
AEON Thana Sinsap Public Company Limited is the latest partner, who will jointly offer 6-months campaign, “Entertainment Style”, starting on July 18 - Decemeber 31, 2005. The customers could enjoy the movies, Bowling and karaoke at any time, any theatres, both in Bangkok and other provinces, with any movies they like, and pay by installment with AEON.
There are 2 packages for selection;
- Hip Package: Bt3,000, with the 6-month payment term and 0% interest rate. (from the normal price of Bt3,600)
- Premium Package: Bt3,600, with the 6-month payment term and 0% interest rate. (from the normal price of Bt4,600)
This new marketing activity based on the Segmentation strategy, which focus on the Mass market and aim at reaching new customers while maintaining the current ones.
Since 2.3 millions of AEON’s members are the young generations, with the purchasing power and modern lifestyle, and Major Cineplex has interesting movies on their schedule for the second half of this year, the company was expected to hit number of new customers and urge the current customers to watch the movies more often.
The new movies include Thai movies, i.e. Payak Rai Sai Nah; Wai Onlawon 4; Tom Yam Kung; Yahm Yasothorn; Peun Sanit; Kon Raruk Chat; Dek Hor; Mak Tae, etc., and Foreign movies, i.e. Fantastic 4; Herbie; Chalie and the chocolate; Stealth; Bewitched; Deuce Bigalow 2; Madagascar; Kingkong; Harry Potter 4, etc.
Mr. Apichat Nantaterm, Director, AEON Thana Sinsap (Thailand) Public Company Limited revealed that this is the first entertainment loan in the personal credit industry, and AEON believed that this package will get overwhelming responds from the customers, as Entertainment is part of their life and this package offer them to enjoy their entertainment activities with the convenient financial management, good discount, and 6-month payment term.
For AEON, the most important thing is customers satisfaction. We aim at providing our customers the best and most convenient financial management services, by joining with different partners in various business. We promise to continue creating good services like this for our members in the future.
Entertainment Style Package
Package 1 Hip Package : Bt3,000
- Movie 1,800.-
120.-/seat :15 seats
- Bowling 1,800.-
120.-/game :15 games
Total 3,600.-
Package 2 Premium Package : Bt3,600
- Movie 1,800.-
120.-/seat :15 seats
- Bowling 1,200.-
120.-/game :10 games
- Karaoke 1,600.-
400.-/hour :4 hours
Total 4,600.-
For more information, please contact:
Public Relations
Jarinthorn Thanasinlapakul, Kannika Saiphan
Tel: 0-2804-3380
Email: [email protected] End.