Bangkok--Jul 21--Siam PR. Consultant
What does the notorious Liam Gallagher of adrenalin charged Brit-pop band “Oasis” have in common with the legendary Fab-four, the Beatles, legendary rockers Rolling Stones and the late 90’s Girl-Power group The Spice Girls?
The obvious answer would of course be music, but interestingly enough, they actually share a common footwear bond. Yes, apart from being originals in their own right, they’re all huge fans of the Clarks Originals Desert Boot!
And the good news is: Clarks aficionados right here in Thailand can now enjoy the very same shoes that have attained cult status in the UK. Indeed, today’s contemporary, dynamic Thais; those who call their own shots and consider themselves one-of-a-kind (in other words - truly Original!), have a golden opportunity to make the Clarks Originals Desert Boot or Wallabee part of their unique fashion wardrobe.
C&J Clark (M) Sdn Bhd, the regional headquarters of Clark’s Asia Pacific, today launched the world renowned “Originals” Collection, which has been designed with modern and contemporary ingredients for Thailand market.
“Clarks made fashion history in the early 1950s when Nathan Clark introduced the Desert Boot. Modelled on the simple, comfortable boots that his fellow army officers found in the bazaars of Cairo, the boot had attitude, and quickly gained global popularity. It is proud to include celebrities such as The Beatles and The Spice Girls, among others, as its customers,” said Ms. Mae Lyn Chan, Regional Marketing Manager of C&J Clark International.
“The Desert Boot’s mammoth popularity was followed in the 60s by Lance Clark’s Wallabee — a simple moccasin style that was to become another Clark’s classic. Its historic and international success will undoubtedly be repeated here in Malaysia and around the Asia Pacific region including Thailand” she added.
Just like the Desert Boot itself which, though smart, does not fit with fashion whims. Clarks Originals are for trend-setters who like doing their own thing and express their own individuality. They favor a mix of the old and new, the traditional with contemporary and local with ethnic; for a combination they can lay claim to as their own.
The Originals range covers both men’s and women’s shoes that are easy to wear, work well with lots of casual styles and are intended for daily fashion wear. They are laid back shoes that are beautiful in their simplicity and versatility. Plus the classic Originals styles have been revisited with fantastic new hues. You’ll definitely get a leg up on everyone else when donning a Clarks Originals!
C&J Clark (Asia)
Clarks, the world’s leading name in everyday wearable fashion, is now driven by the new Asia regional office based in Malaysia. C&J Clark (Asia) was formed to control and re-establish a new philosophy of the brand across 17 countries in the Asia region; namely, Korea, China, Hong Kong, Taiwan, Malaysia, Indonesia, Singapore, Australia, New Zealand, India, Pakistan, Sri Lanka, Bangladesh, Brunei, Philippines, Vietnam and Thailand.
With the new restructuring, Clarks will be able to regulate the pricing of its products by bringing its range directly to the consumers, hence making them more competitive. Thais can now own a part of this legacy as C&J Clark has priced these must-haves at very affordable prices. This is a whopping reduction in retail price of between 40% to 50%.
For further details, please log on to www.clarks.co.uk
For more information please contact:
Songkram Kingklang or Wichittra Tungjerdjarad
Siam PR. Consultant Co., Ltd.
Tel. 0 2693 7835 — 8 ext. 39 or 41
Fax. 0 2693 6919-20 End.