Bangkok--Jul 29---Spark Communications
Pedigree, the world’s leading manufacturer of dog food, has launched a major consumer campaign in Thailand to maintain its number one position in the market and reward its customers.
Pedigree will launch a national campaign that will give away prizes for both dogs and their owners. The prizes will be given to five winners every week for 3 months. On top of this, there will be a grand prize at the end of the campaign.
Purchasers of Pedigree dry dog food will get the chance to enter a draw by following the instruction in the coupon given in the bag. Lucky winners can win a year's supply of Pedigree dog food as well as one baht gold chains. On top of this, all participants will get the chance to win an all expenses paid trip for two to the United Kingdom and visit Pedigree's unique pet care centre at Waltham.
"Nourishing the bond with dogs is our key focus and this campaign is a reward to our consumers and recognition that we want to celebrate the bond between pets and their owners and that is why they will both be winners," said Amphol Nirutnapaphan, Market Director for Effem Thailand.
The competition, which runs until early October, will unveil winners every week in conjunction with the 07 Show, the Channel 7 television programme.
The campaign will have its official launch ceremony on Saturday 30th July, at Pet Expo, Queen Sirikit National Convention Centre. Everyone is welcome to the launch to receive more information about the campaign.
For more information please call 02 654 6696 or visit www.pedigree.co.th
Click for photo release at www.thaipr.net End.