Bangkok--Aug 2--True
True Digital Entertainment Co., Ltd., has launched “eBook World: Your Digital Book Stand” which offers, for the first time in Thailand, a new dimension of reading experience. Developed as a solution for the new generation, True’s eBook World utilizes cutting-edge technology that enhances the reading experience for those who enjoy various forms of digital entertainment in their daily lives.
“As Thailand’s leading communications solutions provider and lifestyle enabler, True has brought together both technology as well as content to launch True’s eBook World as another solution to fulfill the needs of today’s new generation as they begin to consume more and more digital entertainment,” says Mr. Noppadol Dej-Udom, Managing Director, True Digital Entertainment Co., Ltd. “True’s eBook World offers the complete reading experience by providing enhancements through interactive and multimedia technology.”
The eBook concept is an electronic content display on the computer similar to a paper magazine. These digital books and magazines can be read anywhere anytime on a PC or a notebook. . Readers can buy their favorite books and magazines through eBook World website 24 hour a day after which the books or magazines will be available to read offline.
True’s eBook World provides a host of user-friendly features and can function in the same way as its print version - readers can highlight text, create bookmarks and make annotations. However, the reading experience is taken one step further with eBook World in that text and photos can be searched, zoomed in and out, and many of them can offer enrichments such as sound and animation.
“Our aim is to offer a wide range of content for eBook World customers. And in order to achieve this, True has joined with many leading Thai publishers to provide a varied assortment of titles and content. Our founding partners are 1. Amarin Printing and Publishing Public Company Limited; 2. Bliss Publishing Co., Ltd.; 3. Burapat Comics Publications Co., Ltd.; 4. Comp Gamer Co., Ltd.; 5. Cute Entertainment Magazine; 6. Future View Co., Ltd.; 7. GM Multimedia Public Company Limited; 8. Grey Matter Co., Ltd.; 9. Hardware Zone (Thailand) Co., Ltd.; 10. The Little Rock Co., Ltd.; 11. Marketeer Co., Ltd.; 12. Vibulkij Publishing Group Co., Ltd.; 13. Beboydcg Co., Ltd.; 14. Vogel Burda Communication (Thailand) Co., Ltd.; and 15. Burdar (Thailand) Co., Ltd. True’s eBook World is therefore not only a solution for those who seek digital entertainment, but it is also an ideal opportunity for Thai publishers to explore new business opportunities in the form of digital media, ” added Mr. Noppadol.
The benefits for both consumers and publishers are numerous. For readers, True’s eBook World can be accessed 24 hours, instant delivery/reading anywhere anytime. It is priced considerably less than the cover price to reflect absence of printing and delivery expenses, and does not require physical storage space. And most important is that since it is a form of digitized media, True’s eBook World can last forever.
“With True’s eBook World, we plan to open up new avenues and experiences for Thailand’s new generation as they progress towards the digital age and online communities. We are confident that by bringing together this technology and valuable contents, we can greatly enhance consumers’ lifestyles and contribute to the development of Thailand’s publishing industry. Its lower production cost, no risk of returned copies, no limit of sales time, instant delivery worldwide and animated advertising features make eBook World a feasible choice for many publishers. All these benefits considered, eBook World is in no way a replacement for print media. Rather, it is another media alternative and solution for those who seek other forms of complete reading experiences,” concluded Mr. Noppadol.
About True Digital Entertainment Co., Ltd.
True Digital Entertainment Co., Ltd, a subsidiary of True Corporation Plc, was established in September 2003. The company’s mission is to provide the best services with the most advanced digital content and entertainment for Thai consumers. True Digital Entertainment strives to continuously develop and provide its customers with new and exciting products that will create value and maximize customer satisfaction.
Through the popularity of online games over the past few years, True Digital Entertainment launched its first product — PristonTale in October 2003. Developed by Triglow Pictures, Ltd. of South Korea, PristonTale was one of the most popular online games in the Korean market. Moreover, PristonTale became the first full-3D online game in Thailand, and since then, True Digital Entertainment has jumped to the forefront as a leading online game operator.
Following the success of PristonTale, True Digital Entertainment continued its efforts to research for new formats and platforms of digital content and entertainment to serve the Thai market. “eBook World: Your Digital Book Stand,” launched in August 2005 in partnership with many top Thai publishers, offers for the first time in Thailand a new dimension of the reading experience. It was developed as a solution for the new generation, and utilizes cutting-edge technology that enhances the reading experience with interactivity and multimedia that makes the content come alive.
At present, True Digital Entertainment’s main products are “Pristontale” and “eBook World.” The company plans to roll out other exciting products to serve market needs and bring better solutions for Thai consumers in the near future.
For more information, please contact:
PR Department, True Corp. (067) 01/07/2005
Pimolpan, Sisadhi, Nawanooch: 02-699-2772, 02-643-2463, 02-699-2774
PR Solution
Prapass, Chittruethai: 02-656-8058, 01-827-7354 End.