Bangkok--Aug 3--Siam PR. Consultant
Tenneco Automotive appoints Automotive Asiatic (Thailand) Co., Ltd., or AAC as distributor of world class shock absorber Monroe in Thailand with plans to enhance product line ups in all levels and strengthen retail distribution nationwide through aggressive marketing programs.
Mr. Laurence S.H. Bukoh, General Manager — Asian, Tenneco Automotive, manufacturer of leading after-market parts, shock absorbers and exhaust control system under the names of Monroe and Walker, said his company's total sales worth US$4.2 billion in 2004 could be attributed to parts made for auto manufacturers and after-market parts at 76% and 24% respectively. Major customers include General Motors, Ford/Mazda, Volkswagen Group and DaimlerChrysler, Toyota, Nissan, Mitsubishi.
Monroe has been recognized as leading name in shock absorbers using advanced technology in design to fit each specific model of vehicles perfectly, making the products the trusted name for automotive manufacturers and car users around the world for 90 years. Each Monroe shock absorber has undergone advanced engineering process to ensure superior quality exceeding the requirements set by car makers for genuine parts. The quality of Monroe shock absorbers is experienced through better vehicle handling and load carrying with smoother ride feel and excellent road control. Most importantly, Monroe products enhance safety for modern style of driving.
"Tenneco Automotive realizes that the shock absorber market in Thailand remains lucrative with good projection for significant growth. Monroe has always been well respected by Thai consumers. The appointment of Automotive Asiatic (Thailand) Co., Ltd., or AAC as sole distributor of Monroe shock absorber in the Kingdom will surely enhance the distribution efficiency of the products as the company is highly capable of offering marketing supports technical services, trainings and after-sale services. The experience and expertise of AAC in the parts business will help bring Monroe to the top of the Thai market ," he explained.
Mr. Pornsak Ariyapongpairoj, Managing Director of Automotive Asiatic (Thailand) Co., Ltd., or AAC, said his company was glad Tenneco Automotive had offered the trust with appointment to be the country's sole distributor of Monroe shock absorber. "The brand of product uses advanced technology to come up with quality design and components that enhance the riding stability on all road conditions and at high speed with smoother ride feel and safety. The product is also the best-selling brand in America and Europe. It is our opportunity to bring great products to Thai motorists — Monroe Shock Absorber — Technology Driven Safety ," he said.
"With the sole distribution of Monroe shock absorber, AAC now has integrated product lines under its umbrella, which include brake components, suspension components and shock absorbers. The company distributes complete product line ups from Monroe to cater to all kinds of needs with retail distribution being strengthened through a nationwide network and attractive marketing programs," he said.
In 2005, AAC expects to earn 430 million baht in total sales. In the first half of 2005, sales have already reached 45% of the projected target for the entire year, which is also equivalent to 15% growth when compared with the first half of 2004. Top selling products include Lucas brake components, and TRW suspension and steering components. "The distribution of Monroe shock absorber in the second half of 2005 should enable the company to achieve its annual goal. We hope that Monroe will secure 20% market share within 3 years, making it one of the best-selling shock absorbers in the Thailand, despite the current economic turbulence caused by higher oil prices, " he said.
"AAC has brought in 3 product lines of Monroe shock absorbers namely Reflex, Sensa-Trac and Original for cars; Gas Magnum for pick-up trucks and Adventure for SUV and 4 WD vehicles. The vast variety of products is intended to help cater to the needs of motorists in selecting the proper products for their vehicles and their style of driving. In addition, AAC is planning to launch training for technicians in attempts to provide expert services to retailers nationwide. These include proper installation and maintenance for utmost efficiency. The training to be conducted is consistent through the entire year as part of the plan to execute effective marketing programs because AAC is the expert in automotive spare parts," he concluded.
For more information please contact:
Wichittra Tungjerdjarad
Siam PR. Consultant Co., Ltd.
Tel. 0 2693 7835 — 8 ext. 41
Fax. 0 2693 6920
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