Bangkok--Aug 4--PITON Communications
Rama 3 Honda Cars Zooms Ahead with SAP Business One Leading Honda car dealer becomes the first company in Thailand to deploy SAP’s affordable business management solution for small and midsize enterprises
SAP Thailand today announced that Rama 3 Honda Cars, one of the leading dealer’s for Honda automobiles in Thailand, has opted to transform its business systems by transitioning to SAP? Business One. Rama 3 Honda Cars is the first customer in Thailand for SAP? Business One, SAP’s affordable business management software solution for small and midsize enterprises (SMEs). SAP Business One was officially launched in Thailand on 19 May 2005.
SAP Business One solution will provide Rama 3 Honda Cars an affordable and integrated technology platform to manage its business processes, including inventory management, distribution, transportation/logistics, financial accounting , sales and after-sales service. SAP Business One is simple to use, providing Rama 3 Honda Car’s users a consistent, intuitive environment that they can learn quickly and use effectively. The solution is powerful and will enable the business to grow.
“Since inception six years ago, our business has accelerated so rapidly that we have had to change five business software systems in that time,” said Mr. Kiat Tangtrongsakdi, Managing Director of Rama 3 Honda Cars. “With SAP Business One, we have an affordable solution that will fuel our business expansion, rather than constrain it. The new SAP Business One solution was deployed in record time, is very easy to understand and provides us the business insights that enable us to stay competitive in the market.”
SAP Business One is delivered through SAP’s network of authorized channel partners in Thailand. ZyGen Co. Ltd. is the SAP Thailand Business One partner that fulfilled the deployment at Rama 3 Honda Cars. Mr. Apirat Chaipiputtanamongkul, Managing Director of ZyGen said “Rama 3 Honda car’s existing business software solution was actually hampering its growth. With SAP Business One, Rama 3 Honda Cars has already started seeing the returns on its investment. This is a significant first for SAP and ZyGen in Thailand. We are confident that this win will accelerate customer acceptance for SAP Business One in the market. Infact, we are confident that we will be able to close up to 10 more SAP Business One customers within this quarter itself”.
SAP Business One gives small and midsize enterprises the unprecedented opportunity to manage critical business operations with a single software solution. Offering seamless integration with Microsoft? Excel and Microsoft? Outlook for ease of use and increased productivity, SAP Business One provides users with advanced reporting, access to critical data and the ability to manage events in real time. Integrated customer relationship management (CRM) and business management features ensure seamless interaction and full managerial control across sales, service and all other areas of the business.
“SAP Business One solution is a critical element of SAP’s strategy to provide small and midsize enterprise customers with affordable and integrated business management tools for running their businesses better,” said Alan Sedghi, Managing Director, SAP South Asia. “Based on our history of leadership and success in Thailand over the past ten years, we are confident that our success with deploying SAP Business One at Rama 3 Honda Cars will be a showcase for Thai companies looking for a flexible and effective solution that will meet their specific business needs.”
SAP Business One, SAP’s affordable and integrated business management solution for small and midsize enterprises, is now generally available in more than 35 countries. With a consistent worldwide format as well as localized capabilities for individual countries, SAP Business One is a uniquely global business management solution for SMEs.
About SAP
SAP is the world’s leading provider of business software solutions*. Today, more than 28,200 customers in over 120 countries run more than 96,400 installations of SAP? software—from distinct solutions addressing the needs of small and midsize enterprises to suite solutions for global organizations. Powered by the SAP NetWeaver? platform to drive innovation and enable business change, mySAP? Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” Additional information at
(*) SAP defines business software solutions as comprising enterprise resource planning and related software solutions such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.
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