Bangkok--Aug 4--Maxima Consultants
Boots Retail (Thailand) Limited has invested 100 million Baht for ‘Love Your Reflection’ campaign to build greater public awareness on Boots’ Your Health and Beauty Specialist in Thailand. It is an on-going marketing campaign and strategy that will last until March 2006.
Mr.Richard Morgan, Managing Director of Boots Retail (Thailand) Ltd said that “the Boots ‘Love Your Reflection’ campaign is the biggest campaign within 8 years. The campaign was established from a very strong insight of Thai character, that love to look at themselves when walking past the mirror or any reflective surface. This character fits perfectly with the Boots proposition of health and beauty. With 100 million Baht investment to build Boots brand positioning, Boots aims to win customer acknowledgement on Boots specialist. The new advertising campaign includes television, cinema, radio, printings, billboard, BTS lighting boxes, BTS television. In addition, the investment covers the launching party and new decoration at Boots. We also invites Natalie Chiaravanond, a campaign presenter reflects the healthy inside and gorgeous outside. The marketing strategy for Love Your Reflection will last till March 2006 or more. For the first phase, Boots revamp 19 Boots top stores at Amarin Plaza, The Emporium, Siam Square, Discovery and etc. There are presently 103 boots stores in which 81 stand alone and 22 shop in shops at the Mall. By the end of 2005, Boots will expand 15 —20 stores. One of the stores will be located at Siam Paragon. The store will be sized 160 square metres with new products that never seen before, plus many tried & test areas.”
“In addition, Boots continuously adds new products for customer satisfaction, around 20% of product items every month. Boots will launch two new products under Boots brand by this year. Products in Boots are divided into 40% for health and 60% for beauty. Target core group are working women among 25-45 years old.”
“Certainly the economic condition in Thailand reduces consumer spending, and retails has grown less than previous year. But there still a huge marketing opportunity on health and beauty. Boots also believes that differentiate products and quality services would contribute to Boots’ future growth” Mr.Morgan added.
For more information,
please contact Maxima Consultants Company Tel 0-2434-8300
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