Bangkok--Aug 8--Hill & Knowlton
DHL, the world’s leading express and logistics company, has chalked up another prestigious award for the company’s No One Knows Asia Pacific Like We Do advertising campaign, this time at the recent EFFIE Singapore 2005 Awards.
DHL received the coveted Gold EFFIE in the ‘Delivery Systems and Products’ category, one of only three Gold award winners across all categories, at this internationally-recognised annual award ceremony that honours significant achievements in advertising.
This latest win at the EFFIES is another confirmation of the advertising campaign’s popularity among audiences. In 2004, it won DHL the Media Magazine’s Marketer of the Year award. It was also acknowledged as the International Print Campaign of the Year at the Sixth Annual Singapore Advertising Hall of Fame Awards.
The advertising campaign - incorporating the tagline No One Knows Asia Pacific Like We Do - was rolled out across DHL markets in the region from May last year. The advertisements highlight DHL’s intimate knowledge of local markets in the region and underline the growing importance of Asia Pacific in DHL’s global business portfolio - the region is DHL’s fastest growing market to date, registering strong double-digit growth over the last few years.
“We are extremely thrilled to be awarded a Gold EFFIE. This advertising campaign encapsulates all our hard work and investments in Asia Pacific over the past years, and presents to our customers a new standard in express and logistics,” Danial McHugh, Senior Vice President — Commercial, DHL Express Asia Pacific said. “DHL was the first international express company to begin operations in the Asia Pacific more than 30 years ago, and our history and knowledge of local markets enables us to tailor market-specific logistics solutions for our customers unique to their requirements.”
Organised by the Institute of Advertising Singapore, the EFFIE Singapore Awards, which is in its second year, received 70 entries from more than 30 creative and media agencies in Singapore, and were judged by 62 senior advertising practitioners. Twenty-six finalists were shortlisted, from which 11 were named as EFFIE Award Winners.
Originally introduced by the New York American Marketing Association in 1968, the EFFIE Awards program is the only competition that judges advertising and marketing effectiveness. It has since been recognised by agencies and advertisers as the pre-eminent award in the advertising industry. The EFFIE Awards are now given in 30 countries worldwide, including in Singapore.
About DHL
With annual revenues of over EUR 24 billion in 2004, DHL is the global market leader of the international express and logistics industry, specialising in providing innovative and customised solutions from a single source.
DHL offers expertise in express, air and ocean freight, overland transport and logistics solutions, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide. Over 170,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations.
DHL is 100% owned by Deutsche Post World Net
About DHL Thailand
DHL Thailand offers customers a comprehensive range of logistics solutions through three business units: DHL Express, DHL Danzas Air & Ocean and DHL Solutions. Customers can enjoy the convenience of one-stop-shop service, from shipping documents to containers, delivered by 1,200 DHL staff. With 20 locations around Thailand, DHL services cover 76 provinces in the country. For further information, please visit our website at http://www.dhl.co.th.
Press contact:
Ms. Piyalak or Ms. Bongkod
DHL Express International (Thailand) Ltd.
Tel: 0-2345-5602 or 5608 Fax: 0-2285-5531
Email: [email protected]
[email protected]
Ms. Suphada or Ms. Oranuch
Hill & Knowlton Thailand
Tel: 0-2627-3501 ext 209 or 191Fax: 0-2627-3510
Email: [email protected]
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