Bangkok--Aug 16--Aziam Burson Marsteller
RITEK Corporation, the world’s largest optical disc manufacturer, introduces a new product range and ambitious expansion plans for growing Thai market Aims to maintain its position as market leader in storage media
RITEK, the world’s largest manufacturer of optical storage media, today introduced its latest product range which includes optical disc media, Flash memory cards and consumer electronic appliances for Thailand’s fast-growing market.
RITEK’s optical media products include 15GB Blue Laser Disc HD DVD-R; 20GB HD DVD-RW; and High-Speed Recording DVD Series, such as the 16X DVD+R, 16X DVD-R, DVD+R DL, 5X DVD-RAM; as well as the 6X DVD-RW and RITEK’s Flash memory cards. The Ridata series of consumer electronic products includes an MP3 Player, TOPY Photocopier, TOPY miniWriter and high capacity memory cards featuring unique designs.
RITEK is not only the largest manufacturer of optical storage media in the world, but also currently ranks in the Top 3 market share position in Thailand. The company has about 20% CD media market share and 25% DVD media market share. In 2006, RITEK plans to take the number one position in Thailand by reaching about 40% for CD and DVD media.
In Thailand, the company will market its products by offering its full range of products at affordable price points that satisfy local consumers with cutting edge memory- related products.
RITEK aims to duplicate its considerable international success in marketing these innovative products in Thailand. Together with its local partners, RITEK will create new market values and superior customer service through extensive product innovation and quick response to local consumer demands.
The Thai market for these products has grown significantly over the past few years and has become a priority market for the company. RITEK aims to greatly expand its presence and market share in Thailand by implementing a comprehensive campaign targeted at end users of these products. RITEK is strategically focused on brand building and currently holds approximately 25% worldwide production share for storage media.
Since its establishment in 1988, the RITEK Corporation has become the world’s largest manufacturer of optical storage media.
For more information, please contact:
Aziam Burson Marsteller
Barakorn Petchnoi \James Best
Tel: 02-252-9871
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