Bangkok--Aug 26--Brand-Ads
TCL, the Chinese Electric appliance manufacturer, is looking to expand its production line to Southeast Asian region as a result of the appreciation of Chinese Yaun Dollar. In addition, TCL also reveals its marketing plan for Thailand by launching the various kinds of Hi-Technology products at low cost to compete with the rivals.
According to the appreciation of Chinese Yaun Dollar, causes the augmentation of production cost in China, which once was the core competency of TCL; as a result, TLC will have to seek the new country in the same region to decrease the prediction cost. Nowadays, TCL’s main factories are situated in Thailand, Vietnam and Indonesia—TCL wants to expand its production lines in this region, which is targeted at 1.6 millions units comparing to the base year will result 15 percent increase. Another factor for this transformation is the currency policy of Chinese government is about to float its exchange course of action—this currency deviation does not guarantee the safety investing in this country.
According to Mr. Anson Cheng, Managing Director of TCL Electronic (Thailand) Co.,Ltd, “Becoming an international market and competing with the US dollar and Chinese Yaun are the factors of expansion into this region. As we could see from Vietnam production of 0.6 million units/ year which will be produces up to 1 million units within this year. Major market in this region such as Malaysia and Singapore will also use the production base from Vietnam. For Thailand, we are currently use the production base from TCL THOMSON which will be increased support the market in part of Europe, United States, and partial South East Asia, South Asia, and East Asia”.
TCL envisage in market in this region has potential in purchasing power, in which TCL will increase this potential up to 10 percent.
For Thailand market, Mr. Anson Cheng, said, “Today, TCL has more than 200 distributors nationwide. Partly of installment payment, TCL has a level of billing more than other brands.” In time of very high competition, TCL is ready to handle this situation and take part in the market in order to gain share. This is also including in price war. In August 2005, TLC plan for a new launch product such as Plasma, LCD, DVD player fulfilling customer needs who demand more of high technology product.
At this moment, TLC can compete with Japan and Korea’s brand names. In the half-end six months, TCL plan to increase more of the sell together with the market activities of laundry machine, refrigerator, and air conditioner.
“In the period of globalization, TCL and Alcatel produce portable phone, which TCL accent especially on global market expansion which will give positive effect directly to Europe, Asia and United States; as a result, will give the benefit to the end users”, Mr. Anson Cheng added.
General Information: TCL Electronics (Thailand) Co., Ltd.
Founded in 1981, with headquarter in Huizhou of Guangdong Province, Southern China, TCL Corporation runs its business from multimedia to mobile phone, from personal computers to home appliance, from electric lighting to digital product, it also expands the business largely to overseas markets. Recently, TCL Group has been acquired the two big companies from France which are Thomson, television manufacturer, and Alcatel, mobile phone manufacturer, respectively. For Thailand market, TCL Electronics (Thailand) Co., Ltd will be responsible for the manufacturing and distribution as well of all marketing activities. At the first phase, TCL Thailand will focus on the AV and Home Appliance products in which the main channel of distributions will be the authorized dealers and Electric Appliance stores nationwide.
For more information, please contact
Kirk Bunyayotin
TCL Press Information Center
C/O Brand-Ads Co., Ltd
Tel. 0-2671-3605-6
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