Bangkok--Sep 2--Ogilvy Public Relations
Introductory prices starting at 747,000 baht demonstrates ford's commitment to the Thai automotive market
Ford Thailand will introduce the all-new, award winning, Ford Focus to set a new standard in the Thai car market. The Ford Focus, offering a unique combination of European Design, German Engineering and Outstanding Driving Experience, will be launched at an impressive introductory price starting at 747,000 Baht. The introduction of the Ford Focus also reaffirms Ford's commitment to Thailand's future energy sustainability, as it will be the first E20 capable vehicle launched in Thailand.
Mr. John V. Felice, President of Ford Thailand, said: “Ford Thailand is proud to announce the introduction of the all-new Ford Focus. The Ford Focus is one of the best-selling cars in Europe and North America since introduction in 1998. Focus has won more than 75 awards globally and is the only vehicle to win the coveted Car of the Year award in both Europe and North America. To date, more than 5 million Focus have been sold worldwide. We are very excited the new generation Focus is coming to Thailand. We are confident Thai customers will be excited by the outstanding combination of premium quality, modern European design and class leading features all at a price that's sure to set a new standard in the Thai passenger car market."
"We are also very proud to announce the new Ford Focus will be the first vehicle for sale in Thailand that is fully capable of operating on ethanol fuel blends of up to 20%. The Focus E20 gasohol engine is made possible due to Ford's vast global experience in alternative fuel technology. We are pleased to be the first automotive manufacturer to have been able to respond to the Thai Government's National E20 Ethanol Strategy announced in July 2004. The introduction of the E20 Ford Focus is a significant milestone in the progression of the national ethanol alternative fuel strategy"
"We are confident the all new, award winning, Ford Focus will set a new standard in the Thai automotive industry"
The new Focus has been engineered to improve on the original award winning Focus, a class leader in driving dynamics, in providing a rewarding driving experience — while setting new levels of comfort and refinement, including reduction in noise in a spacious cabin environment.
The new Focus body is 10% stiffer torsionally to provide a strong body structure to allow all elements of the suspension, steering and braking to be tuned for an exceptional driving experience. The track and wheelbase of the new Focus is 40mm wider and 25mm longer to give a wider stance, enhance ride and improve interior roominess.
The 1.8-litre Duratec HE petrol engine has been designed for smooth and optimum power delivery as well as fuel efficiency. The Duratech HE provides high torque levels at low speeds, making the all new Focus more responsive and more fun to drive. The Focus engine is designed to run on all gasohol fuel mixtures up to 20% ethanol (E20).
The new 4-door Ford Focus sedan is available in 3 series to suit customers' taste and need;
Trend - Baht 747,000, offers unbeatable value with a host of standard features normally found as optional in more expensive cars.
Finesse — Baht 777,000, offers more premium exterior looks with color keys and 16 inch alloy wheels.
Ghia — Baht 898,000, top of the series Focus, priced at, sets the benchmark for sporty sedan styling, refinement and luxury in the passenger sedan class. The Focus Ghia is equipped with many class leading features including specially-designed sporty body kit, Dual Zone Electronic Automatic Climate Control System and leather seats.
During the introductory period starting September 2, 2005, the Ford dealer network of 95 outlets will host VIP Test Drive Events where customers are invited to preview and test drive the Ford Focus before the official launch. For further information on the dates of test drive event and location, please call the Ford Hotline at 0-2264-0099
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With nearly 325,000 employees and 110 plants worldwide, the company’s core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company and Hertz. For more information regarding Ford's products in Thailand, please visit www.ford.co.th.
Contact:
Natee Sastyoungkul
Tel. 02 686-4000 ext 4635 Fax. 02 264 1006
[email protected] End.