Bangkok--Sep 5--PR Solutions
True Corporation Plc and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced plans to launch “BlackBerry(R) by True” in Thailand. True, through its TA Orange subsidiary, once again reinforces its position as a leader in the industry by introducing innovative communications solutions for the market.
According to Mr. Songtham Phianpattanawit, Managing Director, Corporate Solution, Wholesales & Data, True Corporation Plc, “Thailand is moving ahead rapidly in the wake of new technological developments. And in line with this, we are also changing the way in which we communicate. Both corporations and individuals are demanding more and more sophisticated methods of communication. True’s unique position as Thailand’s only fully-integrated communication solutions provider and lifestyle enabler, allows us to bring in new technologies that fulfill our customers’ changing needs. Our vision is to enhance their lifestyles through advanced communications technology.”
BlackBerry is an innovative communications solution that offers wireless access to email, phone, Internet, text messaging and corporate data applications via a single, easy-to-use device. BlackBerry has quickly become the solution of choice for customers around the world because it provides secure, push-based, wireless connectivity, allowing mobile professionals to remain productive while away from their desks.
“We look forward to working with True and TA Orange to offer the industry-leading BlackBerry platform to customers in Thailand,” said Mr. Norm Lo, Vice President, Asia Pacific at Research In Motion. “True and TA Orange customers will join over 3 million BlackBerry subscribers around the world who already enjoy the freedom and power of advanced wireless connectivity.”
Mr. Songtham further added that “BlackBerry is a wireless communication platform that has been trusted since 1999 and is available on many networks around the world. Chosen by over 3 million subscribers in thousands of corporations and government organizations worldwide, BlackBerry provides users with superior email and text messaging capabilities and delivers an end-to-end solution unmatched in the industry. Moreover, BlackBerry features a comprehensive and proven security architecture that includes support for both Triple DES and AES encryption standards along with a wide range of other security features.”
For corporate customers, True will offer BlackBerry Enterprise ServerTM which tightly integrates with Microsoft(R) Exchange, IBM Lotus(R) DominoTM and Novell GroupWiseTM and works with existing enterprise systems to enable secure, push-based, wireless access to email and other corporate data.
“Our corporate customers will find that BlackBerry is a very attractive and feasible solution that delivers substantial productivity benefits. In addition, its ‘push’ technology means that email and data is automatically sent to the BlackBerry device without any prompting or need to download.”
“A particularly distinctive feature of BlackBerry is its high degree of flexibility and customization for corporate customers. BlackBerry offers an extensible platform built on open standards for a wide range of wireless enterprise applications.”
“Lifestyle trends transcend geographical boundaries. By introducing BlackBerry to Thailand, True is paving the way for people to enjoy the various aspects of their lifestyles with convenience, wireless connectivity and security whether it is for work or for leisure,” concluded Mr. Songtham.
About True Corporation Plc
True Corporation Public Company Limited is Thailand's only fully integrated telecommunications solutions provider and life style enabler. We provide consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs. We are the largest wireline service provider in Bangkok, the largest broadband provider in the country and a major player in the wireless, cellular and Internet markets. TRUE is also a significant shareholder in UBC, Thailand's dominant pay television operator. TRUE is more than just technology; we are about passion, innovation and service. We bring people together and provide fulfillment through communications. We give people the freedom to live different lifestyles, by providing them with the power to communicate how they like, whenever they like. Everyday we work in partnership with our customers to develop solutions that can lead to opportunities, and add value to their lives at home, in the office and on the move. For more information please visit: http://www.truecorp.co.th
About TA Orange
TA Orange, whose major shareholder is True Corporation Plc, Thailand's most integrated telecommunications company and solutions provider, offers innovative and high-quality wirefreeTM communications services on its nationwide 1800 MHz network to 4 million customers throughout Thailand. TA Orange’s vision is to create a pioneering wirefreeTM future where people can communicate wherever, whenever, and however they wish. The company delivers superior coverage, quality, and service represented by its values: straightforward, honest, dynamic, refreshing and friendly. Leveraging its relationships with True Corporation and the CP Group, TA Orange offers unique integrated products and services to the Thai market. For more information, visit www.orange.co.th or www.truecorp.co.th.
About Research In Motion
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry wireless platform, the RIM Wireless Handheld(E) product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
For more information, please contact:
For more information please contact:
PR Department, True Corporation Plc
Sisadhi, Pimolpan, Nawanooch: 0-2643-2463, 0-2699-2772, 0-2699-2774
PR Solutions
Prapas, Chitruethai: 0-2656-8058, 0-1827-7354 End.