Bangkok--Sep 6--Hill and Knowlton Thailand
Watsons -Thailand’s No. 1 Health and Beauty specialty store group, unveils the first of its premium own label products ‘Watsons Olive’ - a product line containing European olive oil aimed at premium customers. By launching ‘Watsons Olive’ Watsons will strengthen their position as the leader in the health and beauty industry with a whole new range of products for use from head to toe.
Miss Nuanphan Jayanama, Marketing Director for Central Watsons Co., Ltd., reveals that ‘The first objective in launching the Watsons Olive range is to target premium customers. We carried out a number of research and development programs to identify the best quality ingredients and we have combined these with high quality packaging. This range is comprised of hair and skin care products incorporating the key ingredient ‘olive oil’ from Europe, which makes the range stand out from competitors in the market. The products in the Watsons Olive range are more expensive when compared to other Watsons Own Label products because of the luxury ingredient, however, with its quality, I am sure that it will reach our premium market.’
The Watsons Olive range is made up of hair care and skin care products. The hair care products include a shampoo, conditioner and hair treatment and the skin care products consist of a body scrub, cream bath, body lotion, and hand cream.
‘Olive oil is considered to be the best oil for cooking because as it is not harmful to human health. Moreover, olive oil is well known to be a store cupboard beauty ingredient. Olive oil helps to moisturise skin and may delay ageing as it helps to protect skin from external pollutants and helps to prevent it drying. By launching this new product range Watsons are making health and beauty accessible to more people whilst also attracting and satisfying more premium customers who want to take good care of their health and beauty.‘
The new Watsons Olive range can make you feel beautiful from head to toe. Visit Watsons store nationwide to discover the beauty benefits of Watsons Olive.
Reference: www.oliveoilsource.com
For more information, please contact
Joanna March / Shutchada Chantarangsu
Hill and Knowlton Thailand
Tel 0-2627-3501 # 109, 120
Fax 0-2627-3510
Email: [email protected]
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