Bangkok--Sep 12--Aziam Burson-Marsteller
Big C has upgraded its customer service standards to further meet customers’ demands with the launch of a new “Big C Big Heart Big Smile” campaign delivering fast and friendly check out counter services along with big smiles from all staff.
Ms. Jariya Chirathiwat, Vice President, Marketing and Communications, Big C Supercenter PCL said, “Today we launched the innovative “Big C…Big Heart…Big Smile” campaign that is built upon our commitment to fulfill all important areas of customer requirements. The campaign goes further in developing our ongoing concept of maintaining a leadership position in offering very affordable products, focusing on delivering fun to customers as they shop at Big C while consistently managing our business for the benefit of Thai consumers. In the initial phase of this campaign, we have created a program designed to meet all the basic needs of customers who look for faster and more efficient service provided by cashiers as well as polite and superior service offered by all of our staff.”
“Consistently fast, polite and friendly service reflects the greatest care and attention that we offer to Big C customers and our desire to make them happy as they shop, to ensure them of the accessibility of our staff as we continue to win their hearts,” added Jariya.
Big C is poised to enhance the readiness of its employees via training and educational activities that will develop greater understanding of the importance of better service and how to develop important service standards that benefit our customers. All Big C employees are aware of the importance of service and this is consistent with Big C’s goals and vision. Big C is implementing the Cashier Champion contest within the company to search for three cashiers in each store who are the fastest in scanning product prices. All Big C cashiers are required to scan the cost of 16 products per minute. This contest has been designed to enhance the performance of all Big C cashiers and provide customers with more convenient and speedier service. In addition, Big C has spent about 15 — 20 million baht upgrading the cashier service tools and systems to make them operate faster and more efficiently.
Big C offers a new service, hot line 1177, in its stores to enable customers to call on customer service employees and also provides 48 price check points in each store.
“These significant efforts reflect our commitment to place more emphasis on our customers’ needs by providing the fastest and most polite service to ensure that our customers will be happy while shopping at Big C and that Big C will continue to be an important place for families to spend time together,” stated Jariya.
According to Ms. Pariyanuch Na Taguatung, Director, Marketing and PR, Big C Supercenter PCL, this new “Big C Big Heart Big Smile” campaign will be open for the public to enjoy playing fun games and win several prizes from Big C from September 9 until September 15, 2005. Every customer who spends over 300 baht buying products at any Big C store is eligible to play a “Matching Smile” game. Customers show their receipts to receive a chance to match the face and smile of a Big C employee within 30 seconds. The winners will receive special gifts from Big C.
The “Speedy Cashier” game was created to demonstrate the speed of Big C cashiers in scanning and calculating the cost of various products. All Big C stores are equipped with cashier speed points. The top three cashiers of each store will be selectively chosen to handle different challenges from customers. Customers will be matched according to the number of products they buy with cashiers who have been able to scan the equivalent number of product prices per minute. The cashiers will be asked to record the prices of the products chosen by the customer. If they cannot scan the prices within one minute, the customer will receive a gift from Big C.
Big C has also renovated the interior space of all of its stores and redesigned the uniforms of cashier and customer service staff to ensure a more lively and colorful environment that will help to support this new campaign.
“As a result of continually implementing these types of fun training activities, our customers will receive fast and efficient service from gentle and smiling staff and better enjoy their shopping experience at Big C. They will better appreciate Big C’s image and identity and certainly welcome the more efficient services that will move us further ahead of our competitors,” said Pariyanuch.
Big C Supercenter PCL (BIGC) founded in 1993, is a retail consumer goods trader operating under the name Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 43 stores nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th.
For further information, please contact:
Waraporn or Satida
Aziam Burson-Marsteller
Tel. 0 2252 9871
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