Bangkok--Sep 13--AIS
AIS JOINS HAND WITH R.S. AND NOKIA LAUNCHING THE LATEST SERVICE “FULL SONG DOWNLOAD…FULLY LOADED ENTIRE SONGS,” FIST IN THAILAND TO TRIGGER THE ONLINE MUSIC TREND ORDERING MUSIC ON MOBILE PHONE
The three Giants AIS, R.S. and Nokia join force in creating the innovative entertainment attracting music lovers with the service “Full Song Download Fully Loaded Entire Songs” allowing customers to download full favorite songs through mobile phones for the first time in Thailand, constructing the bright idea turning a mobile phone to full-fledged music store including song downloading and playing with easy-to-use and portable features anywhere anytime without hassling PC or Internet, revolutionizing online music business and inviting the Thai to support copyright downloading.
Mr. Somchai Lertsutiwong, Vice President — Wireless Service Business of AIS, disclosed “AIS in collaboration with RS and Nokia, creates excitement for music and mobile phone industry with the service “Full Song Download Fully Loaded Entire Songs” for the first time in Thailand. Users of every AIS product can conveniently, quickly and easily download top hit songs from RS to chill out on handsets. Turning a mobile phone to a mobile music store and portable digital player to enjoy anywhere and anytime, the new service revolutionizes the online music ordering under the concept “Mobile Music Store” enabling customers to buy online music on mobile phone immediately upon request without PC or Internet connect and underlining the Mobility concept distinguished from the conventional online music trading limited to time and place. According to the survey result, 63.8% or the most popular portable music gadget is mobile phone, followed by MP3, walkman and IPOD. We are convinced that the service “Full Song Download” will definitely become popular and ultimately satisfy users’ requirements.”
“AIS customers using Nokia or other brands equipped with Music Player program can enjoy the service immediately without registration or program installation. Simply access IVR, dial *4842 followed by song code and call up. The system will deliver URL Bookmark to be used to connect GPRS for downloading songs at the wap portal wap.mobilelife.co.th and wap.mobiclub.net. In the future, songs can be ordered directly through hotline 1175 press 9. Special service fee for AIS customers is 15 Baht from 25 Baht per song available today until December 31.”
“The cooperation is a triple functioning featuring DNA Integration including Device supplied by Nokia, the leader in developing handset to support music trend, Network provided by AIS with the power of high-speed network or GPRS with nationwide coverage and Application prepared by RS and Mobi Club, Thailand’s top music house developing applications and contents compiling hit songs from pop idols. The key factor is the convergence of technological strength from each aspect to perfectly satisfy customers’ requirements at highest efficiency.”
At present, the most popular value added service is the Entertainment or a 26% of VAS, especially music contents recording No. 1 in content downloading and creating value of 2,700 million Baht for music and mobile phone market. We believe that the music on mobile phone business will lead to a broad array of growth opportunities.” Somchai added.
Mr. Yanyong Akrachindanon, Deputy Managing Director of R.S. Promotion (Public) Co., Ltd., unveiled “As a Thailand’s leading digital content provider, R.S. is extremely honored to cooperate with the leading network and technology operator like AIS and Nokia introducing music downloading service on mobile phone with the latest value added service “Full Song Download” under the name “Mobi_MIX,” enhancing the online music service of the website “Mixiclub” to on mobile song download service, a total innovative entertaining turning your handset to mobile phone and music player with the technology capable of compressing large music file to miniature and downloadable size yet maintaining audio quality. The contents provided by R.S. in the initial stage will include over 500 songs from R.S. musicians and singers.”
“The cooperation between R.S., AIS and Nokia gives a good sign for business alliance. We encourage Thai people to support the copyright song downloading which is a rare business in Asia. Downloading copyright songs not only supports the works of your favorite singers, but also reduces the illegal copyright violation problem.” Yanyong concluded.
Mr. Bob McDougall, Managing Director — Customers and Market Operation, Nokia (Thailand) Ltd., said, “Digital music and mobility go hand in hand as “Life Goes Mobile” today. Consumers want to stay connected while maintaining their access to music at their conveneince. Nokia is the leader with a full range of mobile communications devices which have leading-edge music capability, and state-of-the-art technology solution. We are in a strong position to support network operators and music content providers, in this case AIS and RS Promotion, in extending the full song downloading service. This innovatie service will surely enable consumers to enjoy their mobile life without compromising on music experience.”
For more information please contact AIS call center 1175, wap.mobilelife.co.th and wap.mobiclub.net.
AIS, Public Relations Department
Sudaporn (Yeane) Tel. 0 1920 6611
Waralee (May) Tel. 0 1811 2412 End.