Bangkok--Sep 15--Aziam Burson-Marsteller
True Corporation, which has revolutionized Thailand’s broadband market, is now introducing Thailand’s most complete broadband multimedia content portal by partnering with leading local and international music labels. Commercially launched today, True Music, one of the services in its recently-introduced www.trueworld.net, opens a new era for hi-speed Internet users.
True has partnered with almost all local and international music labels to deliver a digital music experience never before available in Thailand. At launch, True Music has a library of over 100,000 songs, featuring many rarities, past hits and new releases that users will hear first and exclusively on True Music. True is adding thousands of songs every day and is determined to build the largest and most complete digital music library in Thailand.
“True Music puts Thailand at the forefront of broadband multimedia content revolution, with an arrangement in which everybody benefits,” said Mr. Ardkit Suntornwat, Director and General Manager of Multimedia Services for True Corporation Plc. “Our music partners have a new channel to make their artists available to a large and fast-growing base of broadband users, creating new revenue streams while expanding their existing channels beyond broadcast radio and music shops. True hi-speed Internet users in Thailand now have a massive and growing music collection they can experience in many unique and fun ways. For True, this is the first step in our goal to be a broadband multimedia content portal to complement our broadband access business.”
“Our customers can get a tremendous variety of the highest quality music from all the leading labels, with simple access and complete flexibility. Fees for True Music are very affordable, and we make it easy for music lovers to track their use at any time and make payments through several options including a single billing system, the simplest way ever for paying on the Internet,” said Mr. Ardkit.
True Music lets people enjoy music in many ways. With Music Station, they can select music genres from more than a dozen categories including Thai pop hits, alternative & Indy, J-pop, classic rock, jazz and hip-hop. The “My Station” feature lets users customize their listening experience to their specific tastes, like having a personal radio station. The “Jukebox” would also allow users to develop their own playlists and share them with others who have similar musical interests. A large archive of videos means music lovers can enjoy both current artists and favorites from the past. They can also get all the latest music news, enjoy videos of live concerts and check out the latest albums. “True Music users are in total control of their listening experience,” added Mr. Ardkit.
According to Mr. Piroon Paireepairit, Multimedia Services Director, “Consumer insight research showed us that music is one of the main interests of hi-speed Internet users. They tend to spend a lot more time online looking for content that takes full advantage of broadband’s ability to deliver a rich multimedia experience. With True Music on trueworld.net, Thai broadband users now have access to an affordable, highly-personalized music service that offers them a huge selection of content.
“With a total new music experience, plus a simple and affordable billing option, True Music will rock the broadband market,” added Mr. Piroon. “Anyone in Thailand can listen to True Music, but only True hi-speed Internet customers can enjoy the most complete, high-fidelity experience. As everybody loves music, this will drive growth in our broadband customer base. True now has over 300,000 broadband customers, over 80% of the Thai market, and aims to reach 400,000 by the end of 2005.”
True has partnered with 18 leading local and international music labels as follows: 1. GMM Digital Domain Co., Ltd. (Grammy); 2. EMI Music Thailand; 3. Here; 4. Love is Co., Ltd.; 5. Metro Records Tape (1981) Co., Ltd.; 6. Mobile Indy Digital Co., Ltd.; 7. Nititad Promotion Ltd.; 8. Platinum Marketing and Distribution Co., Ltd.; 9.Redbeat International Co., Ltd.; 10. Right Beyond; 11. RS Promotion Public Company Limited; 12. Siang Whan; 13. Smallroom; 14. Sonic Clear Reality Co., Ltd.; 15. Sony BMG; 16. Think Smart Co., Ltd.; 17. Universal Music Thailand; and 18. Warner Music Thailand.
As a special offer, customers who subscribe to True’s hi-speed Internet between September 15 - October 31, 2005 and register on www.trueworld.net, will receive a free trial content pack comprising True Music, True Sports and True eBook for 2 months, worth over 2,000 Baht. At the same time, all existing hi-speed customers who register on www.trueworld.net will not only be able to enjoy the content pack for free, but they will also receive e-coupons for other service trials within trueworld.net valued from 300-1,000 Baht. All the above offers expire on December 31, 2005.
For further information, please contact:
Pimolpan/ Nawanooch/ Narumol/ Prodpran
True Corporation Tel. 02-699-2771-3 /02-643-9691 #1-3
Steve Vincent/ Jamaree/ Porntip
Aziam Burson-Marsteller Tel. 02-252-9871 End.