PR124 roars ahead with profit margin rising 220% in Q2Y05

ข่าวทั่วไป Wednesday September 21, 2005 13:35 —PRESS RELEASE LOCAL

Bangkok--Sep 21--124 Communications
124 Communications Plc, the country’s leading PR firm, today announced that it has posted 8.08 billion baht consolidated net earnings on 40.77 billion baht consolidated revenue in Q205 with this being an increase of 220.63%. This year’s target revenue growth remains unaltered at 50%. 124 recently acquired a large number of clients in both public and private sectors and has not felt any impact from the economic slowdown with the overall market forecast to grow by 20%.
Sopawadee Chanthaworn, Managing Director of 124 Communications Plc or PR124 today announced the company’s Q205 performance with consolidated revenue totaling 40.77 million baht. The company’s revenue has increased by 130.08% in a consolidated basis comparison to 17.72 million baht posted in Q204. Net earnings totaled 8.08 million baht compared to 2.52 million baht registered Q204 resulting in 220.63% year-on-year growth.
Ms. Sopawadee also revealed the company’s 1H05 performance with the firm obtaining 68.06 million baht in consolidated revenue compared to 41.30 milion baht posted in 1H04 leading to year-on-year increase of 64.86%. Net earnings in 1H05 totaled 10.58 million baht compared to 9.75 million baht obtained 1H04 resuling in 8.51% year-on-year growth.
Of the total revenue 42.38% was obtained from IPO PR, 29.65% from Corporate PR, 21.40% from marketing events and 6.57% from Investor Relations.
124 expects to do far better this year than last year as it will be obtaining a large amount of revenue from public relations accounts in 2H05. Both public and private sectors will be paying a lot of attention to public relations, event marketing and promotions in this period.
Ms Sopawadee said she sees more opportunities in this field of business because increasing number of organizations are becoming interested in hiring PR consultants. This is especially true this year as there has been a strong impact on the country’s economy from various factors including high oil and gas prices. These organizations will therefore make use of the agency’s services. On average, companies operating similar type of business are obtaining 20% year-on-year growth but 124 has been expanding at a faster rate and expects to register 50% increase this year.
Currently, PR124 has over 40 accounts covering various industries including:
(1) Corporate PR and Markting Communications: Thai Bevearges Plc., Airports of Thailand, RSTA, Union Mall, Siam Future Development Plc, IT Square, Siam Gas Petrochemical, Golden Land Property, ESPN,STARSPORT and Mastercard
(2) IPO PR: Ascon Construction, LPN Platemill, Ekarat Engineering and TWZ Corporation. Over 11 IPO accounts handled so far this year.
(3) Investor Relations: Samart Corporation, Oishi Group, Thaisteel Cable, Thitikorn, Thai Storage Battery, KPN Automotive, Permsin Steel Works and Pacific Pipe.
124 Communications Plc was founded in 1989 and became a listed company on May 19, 2005. Currently, the company’s registered capital is 45 million baht with 36 million baht paid up and divided into 36 million common shares at 1 baht par apiece.
With over 15 years of public relations and marketing communications experience serving customers in various industries, 124 Communications has expertise in a big range of industries including Information Technology, Telecommunications, Banking & Finance, Government, Consumer Products, Fashion and Lifestyle products, Chemicals & Plastics, IPO and Investment Relations. The company is ranked as one of the 15 leading PR consultancy agencies in the Asia Pacific Region by PR Week. For more information, please visit www.124comm.com
For further details, please contact
Ravipim Kingwattanant
Tongchan Boonyapataro
124 Communications
Tel. 0-2662-2266
E-mail [email protected] End.

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