Bangkok--Sep 27--Ogilvy Public Relations Worldwide
Invites consumers to vote for their most favorite star and win trendy digital cameras.
“Mirinda” intensifies its ‘Sparkling Lime’ flavour by launching “Mirinda Star Vote” campaign to extend its intense fun with consumers. The campaign will give consumers a chance to vote for their most favorite star from among these 3 hot stars, Beam-Kawee, Film-Rattapoom and C-Siwat, and win 200 units of trendy Sony T7 Beauty Slim digital camera worth over Bt3 million from October 1 until November 30, 2005.
Mr. Charlie Jitcharoongphorn, Marketing Director of Pepsi-Cola (Thai) Trading Co., Ltd., said “Mirinda continues its success in the flavoured soft drink market with exciting innovative products and fun marketing activities that boost up its sales and its brand health. Five months after the ‘Mirinda Sparkling Lime’ launch (Apr.-Aug.), we were able to grow its sales up 15% from the same period last year and expand its market share up 2% compared to last period, thus continuously maintaining our position in the market. As a result, we reinforce its strong image as the world’s favorite soft drink that brings intense taste and intense fun to consumers.”
“Since the beginning of 2005, Mirinda has been constantly organizing marketing activities, starting with the launch of its brand ambassador, Sornram Teppitsak, and then followed by the launch of ‘Mirinda Sparkling Lime’ and the ‘Mirinda Batman Begins’ campaign, all becoming extremely popular among our consumers especially the ‘Batman Begins’ campaign that was the most successful one.”
“To continue the success of ‘Mirinda Sparkling Lime’ in the fourth quarter, we will use the brand bonding strategy as well as a full-scale of advertising campaign included TVC, Billboard, poster, truck back Ad. and POP Ad. also with series of media activities in order to bring our brand even closer to the hearts of the consumers and vice versa. This strategy will give consumers a chance to participate in our activities and enjoy more of our brand in order to continue the growth of all Mirinda flavors in the soft drink market.” Mr.Charlie said
Mr.Dhitivute Bulsook, Marketing Director of Serm Suk Public Company Limited, said “The ‘Mirinda Star Vote’ campaign is different from our previous ones because it allows consumer to participate by sharing their votes for their most favorite star from among these 3 hot stars, namely Beam-Kawee Tanjararak, Film-Rattapoom Tokongsap and C-Siwat Chotichaicharin — all young, fresh fun and extremely energetic in everything that they choose to do, just like our brand’s character.”
“And to make this campaign even more intense, fun and exciting, we decided to have 200 units of trendy Sony T7 Beauty Slim digital camera worth over Bt3 million as the prizes for the lucky winners. We believe that this campaign will be a huge success just like the ones we previously had,” Mr.Dhitivute said
To join the campaign, consumers can send any size of Mirinda or 7-Up cap, along with the name of their favorite star, “Beam”, “Film” or “C”, with attached sender’s name and address to P.O.Box 38-39, Muang Thai-Patara Complex Building, Huay Kwang, Bangkok, 10324 from now until November 30, 2005. Mirinda will conduct four lucky draws each scheduled on October 21, November 4, November 18 and December 2, 2005 respectively. Winners will be announced on www.pepsithai.com.
Issued on behalf of: Pepsi-Cola (Thai) Trading Ltd./Serm Suk Plc.
For Further information : Juraikarn Trakulvech
([email protected])
Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2205 6611, 0 2205 6446
Click for photo release at www.thaipr.net End.