Bangkok--Sep 28--MAT
2006 World Marketing Conference "Global Perspectives of Marking and Branding: The Future Challenges" March 26th - 28th, 2006 Auditorium, 5th Floor, Bangkok Convention Centre Bangkok, Thailand
The Marketing Association fo Thailand is staging the 2006 World Marketing Conference, the first successfull held in 2000, to exchange and challenge ideas and experiecnces to better prepare for the rapid pace of changes and the ever-intensifying degree of cut-throat competition of the evolving globalisation era. We need to constantly and thoroughly review and update ourselves on "the global perspectives of marketing and branding" encompassing all the future challenges that are emerging, either as threats or opportunities for us and our competitors alike.
We plan to make this event a hotbed of dynamic learning, productive discussion and a forum for meaningful networking. We have looked into our crystal ball and have come up with the following reality showcases for your benefit and brainpower expansion.
GLOBAL BRANDING : STORY BEHIND THE SUCCESS
The business critical mass has been long accepted as the way to dominate the global market where eventually only a handful of real heavyweights will survive and prosper worldwide. To be assured of the number one slot in any gloval business, such a company must be able to create a very strong brand - a global brand - that can successfully generate a universal appeal. How to achieve this? We shall walk you through two global brands from Asia that have now become the most profitable and most admired brands of their respective industries:
MARKETING INNOVATION: ESSENCE OF MISSION IMPOSSIBLE
In this "survival of the fittest" world, we would like to draw on the exemplary innovative thinking and marketing strategies of two prominent companies that have made their reputations and money when the whole industry worldwide is either struggling or collapsing. How have they done that? Do come and learn from their ideas, strategies and experiences:
VALUE CREATION: THE INCOMPARABLE MARKETING EDGE
Everybody wishes that he or she might stumble onto an idea that can change the whole world, and his or her life forever. Yes, it would be a dream come true. But, how many you know have realized their dream? We would like you to be with us to learn first-hand how they have struck it rich overninght or are in the history-making debut of their business:
EXPERIENCE MARKETING: LIFE LONG VALUE BEYOND BRAND LOYALTY
It has now been established that the surest way to keep your customers coming back and to maintain their loyalty for life is to offer them the kind of larger-than-life experiences that are beyond their expectations. You may argue, it's all in the branding, brand personality, and so on. Yes, you are partly right. But, there is more to it than meets the eye. Wouldn't you want to know how "Experience Marketing", so much talked about, has been brought to fruition?
BRAND VALUE BUILDING: THE ULTIMATE GOAL OF BRAND BUILDING
The value of a brand represents a major part of a company's goodwill. The monitoring of the value of a brand has more and more become the encapsulated wisdom of how a brnad can be better positioned, differentiated, identifiable with, and of higher value to our targeted customers. This is a new trend as well as a new management and marketing tool to generate more successes, more value to our brand, and thus higher market capitalisation for our company. How can you afford to miss this persentation by the world's authorities on this new marketing weapon:
GLOBAL DEMOGRAPHIC CHANGE: CAPTURE THE CHANGING MARKET OPPORTUNITIES
It's impact is mind boggling and affecting every aspect of human lives, be it business, social or politics. Not keeping pace with it, then your are sure to lose out in whatever you do! This topic and its influences will be thoroughly researched and interpreted for us by a leading authority on this subject.
E-BUSINESS: A BORDERLESS SUCCESS STORY
How the "E" can enhance our services and enable us to deliver more convenience and higher customer value has been firmly inscribed in the knowledge base of a pioneer who has gone through the peaks and troughs in this new market space. How they roller coastered is more than what you can learn from the best textbook. Just come to Bangkok, and the truth will be revealed to you!
GLOBAL DIRECT SELLING: GROWTH EXPLOSION IN ASIA
Many direct selling organizations around the world are thriving despite the ups and downs in world economy. Direct selling is quickly becoming the sales trend of the decade. Though direct sales companies have been around for years, the industry is now seeing a new resurgence. An estimated 46 million people in the world are involved in direct selling, according to the Direct Selling Association, USA. In less than 10 years this number is expected to grow to an unbelievable 100 million. It is definitely one of today's fastest-growing enterprise sectors. Many mass distribution consumer product conglomerates have also been trying to find the right direct selling approach to consumers. This eminently for midable distribution strategy will interest and challenge all marketers.
Tentative Programme
Sunday, March 26th, 2006
09.00-18.30 hrs. - APMF Annual General Meeting
- APMF Welcome Dinner
08.00-17.00 hrs. - Registrations
Monday, March 27th, 2006
08.00 hrs. - Registrations
09.00-09.45 hrs. - Opening Ceremony
09.45-10.30 hrs. - Keynote Presentation
10.30-11.00 hrs. - Coffee Break
11.00-12.30 hrs. - Global Branding: Story Behind the Success
12.30-13.30 hrs. - Luncheon Presentation
13.30-15.00 hrs. - Marketing Innovation: Essene of Mission Impossible
15.00-15.30 hrs. - Coffee Break
15.30-17.00 hrs. - Value Creation: The Incomparable Marketing Edge
17.30 hrs. - Welcom Reception
Tuesday, March 28th, 2006
09.00-10.30 hrs. - Experience Marketing: Life Long Value Beyond Brand Loyalty
10.30-11.00 hrs. - Coffee Break
11.00-12.00 hrs. - Brand Value Building: The Ultimate Goal of Brand Building
12.00-13.30 hrs. - Luncheon Presentation
13.30-15.00 hrs. - Global Demographic Change: Capture the Changing Market Opportunities
15.00-15.30 hrs. - Coffee Break
15.30-16.15 hrs. - E-Business: A Borderless Success Story
16.15-17.00 hrs. - Global Direct Selling: Growth Explosion in Asia
- End of Conference
For more information please contact:
The Marketing Association of Thailand
Tel. (66-2) 679 7360-3
Fax. (66-2) 285 5988-9
Email: [email protected]
http://www.marketingthai.or.th End.