Bangkok--Oct 4--PR Solution
True Corporation Plc, Thailand’s leading communications solutions provider and lifestyle enabler, has joined hands with The Mall Group to provide WiFi services and facilities at all branches of its shopping centers, including for the first time upcountry at The Mall Korat. Shoppers can now stay connected anywhere and anytime for a wirefree lifestyle with Wi-Fi Internet by True.
“Thai people’s lifestyles are changing, and their needs to communicate and stay connected in more sophisticated ways are increasing day by day as new developments in technology give way to affordability and more variety,” says Mr. Noppadol Dej-Udom, Director & General Manager, Main-line of True of Corporation Plc. “As Thailand’s only fully-integrated communications solutions provider and leading lifestyle enabler, we have joined with The Mall Group, one of the country’s largest and diverse shopping center operators, to fulfill and enhance consumers’ lifestyles with Wi-Fi Internet by True at all branches of The Mall.”
The Mall department stores and shopping centers are located in key areas of Bangkok including a provincial branch in Nakorn Ratchasima. The Mall Korat therefore signifies an important step whereby it is the first time Wi-Fi Internet by True has expanded beyond Bangkok to the other provinces.
“The Mall Group has a very broad spectrum of shoppers. In collaborating with The Mall Group to provide WiFi services for shoppers, we are able to increase our customer base and penetrate more target groups such as students, office people, housewives, and even SME’s,” added Mr. Noppadol. “True is the leading WiFi service provider, and our corporate market spans many business sectors including shopping and entertainment centers.”
Wi-Fi Internet by True is now available at The Mall Group’s 7 shopping complexes in Bangkok as well as at The Mall Korat. Shoppers at these locations can enjoy wireless connectivity with speeds of up to 100 times the speed of a dial up connection throughout the shopping centers.
“The Mall Group is one of Thailand’s largest department store and shopping complex developers” says Mr. Chamnarn Maytaprechakul, Chief Marketing Officer, The Mall Group Co., Ltd. “Our department stores and shopping complexes are all self-contained venues with a complete range of services and entertainment facilities We currently operate 7 branches in Bangkok and 1 branch in Nakorn Ratchasima. Due to our size, we have a very diverse customer base and it is important that we satisfy the different needs of our customers whenever they visit any of our centers.”
“Today, new technologies are being integrated into consumers’ lifestyles for convenience and entertainment, which has resulted in increased usage of the Internet and various communications devices. Our aim therefore is to find new and innovative services for our customers whenever they visit any of The Mall’s shopping centers. By joining hands with True our customers can have quick and convenient access via Wi-Fi Internet by True to new online digital experiences,” added Mr. Chamnarn.
As from today, all shopping centers of The Mall Group will feature the new signage that has been specially developed to increase visibility and strengthen brand recognition for Wi-Fi Internet by True.
“On this special occasion of the launch of Wi-Fi Internet by True with The Mall Group, all The Mall department stores and shopping centers will be the first to feature Wi-Fi by True’s new look and feel. Our new signage presents a very visible, bold and fresh design concept to reflect the freedom and mobility of WiFi. Our visuals and key messages all convey the joy of a wirefree lifestyle. Shoppers at any of The Mall’s shopping centers need only to look out for the Wi-Fi Internet by True signage in order to experience fast and trouble-free connectivity and of course, enjoy a truly wirefree lifestyle” concluded Mr. Noppadol.
Wi-Fi Internet by True is now available at all branches of The Mall, and can be used with any WiFi enabled devices such as notebooks, PDA’s and mobile phones. Wi-Fi Internet by True hot spots currently cover all the major shopping centers, IT Malls as well as convention centers. In addition, they can also be found at popular caf?s, bookstores, hotels and also hospitals. True’s WiFi hotspots are all verified by Intel and are available in various solutions for both consumers and corporate clients. The number of hot spots will reach 400 by the end of 2005.
For more information, please contact:
PR Department, True Corporation Plc (088) 04/10/2005
Pimolpan, Sisadhi, Nawanooch: 0-2699-2772, 0-2643-2463, 0-2699-2774
PR Department, The Mall Group Co., Ltd.
Patcharaporn: 0-2310-1846
PR Solution:
Prapas, Chittruethai: 0-2656-8058, 0-1827-7354 End.