Bangkok--Oct 6--Pr Plus Two
TippingPoint, a division of 3Com and the leader in intrusion prevention, today announced it is the recipient of the 2005 Market Penetration Leadership Award for the Intrusion Detection and Intrusion Prevention Systems (IDS/IPS) market from Frost & Sullivan, a leading industry research firm. This award is presented each year to the company that has demonstrated excellence in capturing market share within its industry.
"Frost & Sullivan is pleased to recognize TippingPoint for its vision, foresight and achievements in the IPS appliance market," said Robert Ayoub, senior security analyst at Frost & Sullivan. "TippingPoint has demonstrated strategic excellence in product innovation, marketing and sales strategies that have resulted in the largest gain in market share over the past 2-3 years. The company has shown remarkable vision in identifying early on that the market will demand intrusion prevention systems."
Ayoub added, "The company's sustained level of research and development expenditure and its execution of sales and marketing strategy have garnered significant customer wins and impressive market share gains in its segment in just one year. The company is well positioned in a market that will be the dominant segment in the IDS/IPS market in the years to come. As a result of TippingPoint's phenomenal growth, Frost & Sullivan is proud to bestow the 2005 Market Penetration Leadership Award for the IDS/IPS markets."
To choose the recipient of this award, the analyst team tracks market share gain, increase in sales, and brand awareness within the industry. This is accomplished through interviews with market participants, end-user studies, and extensive secondary research.
Competitive pricing strategies—perceived customer value versus price;
Strong sales force strategy—number of sales people (direct and indirect), sales force specialization, efficiency in distribution, ability to train and educate, and strong customer service;
Ability to establish brand awareness through promotional activities and advertising;
Strategic alliances that expand customer base (increase distribution, marketing and sales resources, and global expansion); and
Product innovation—satisfying unmet needs, creating new needs, and developing new technologies.
"The acquisition of TippingPoint creates unparalleled depth and breadth of product portfolio, providing enterprises of all sizes with best-in-class and open standards-based secure, converged network solutions," said Bruce Claflin 3Com president and CEO. "Our products and solutions, backed by world-class, global sales, channels and services capabilities, deliver the industry's most compelling edge-to-core offering."
“We believe that the acquisition of TippingPoint creates the most perfect solutions for 3Com, providing enterprises of all sizes with best-in-class and open standards-based secure, converged network solutions. For marketing strategy in Thailand, we will concentrate on business channels distribution, while we are considering to appoint some new partners shortly, in order to reply to the market expansion. Meantime, we will continually educate the target enterprises of all sizes and also the government sectors passing through seminars and more of advertisements, so that they can get more understanding of TippingPoint's products and technology," said Mr. Chingchai Maketipphachai, Country Manager 3Com (Thailand) Co., Ltd.
About TippingPoint, a division of 3Com
TippingPoint, a division of 3Com, is the leading provider of network-based intrusion prevention systems. The TippingPoint IPS is the most decorated in its industry. For a full list of awards, visit http://www.tippingpoint.com/products_certifications.html. Our innovative approach offers customers unmatched network-based security with unrivaled economics, ultra-high performance, scalability and reliability. TippingPoint is based in Austin, Texas, and can be contacted through its Web site at www.tippingpoint.com or by telephone at 1-888-TRUE-IPS.
About 3Com Corporation
3Com Corporation (NASDAQ: COMS) is a leading provider of secure, converged voice and data networking solutions for enterprises of all sizes. 3Com offers a broad line of innovative products backed by world class sales, service and support, which excel at delivering business value for its customers. Through its TippingPoint division, 3Com is the leading provider of network-based intrusion prevention systems that deliver in-depth application protection, infrastructure protection, and performance protection for corporate enterprises, government agencies, service providers and academic institutions. For further information, please visit www.3com.com, or the press site www.3com.com/pressbox.
Click for photo release at www.thaipr.net End.