Bangkok--Oct 7--4D Communication
DEX, rights holder of Masked Rider Faiz in Thailand prepares to revive the popularity of masked rider series here with the latest hero Masked Rider Faiz as the company joins forces with ITV Cartoon Club to air the current Japanese hit series on Saturdays at 8.00 am. The campaign for Masked Rider Faiz also includes special appearances of “Takumi”, the hero masked rider to attract major product manufacturers in using the latest craze to boost their sales in 2006. The company expects to earn over 10 million baht from use of rights alone.
Mr. Krit Sakulpanich, Managing Director of Dream Express (DEX) Company Limited, entity overseeing the rights to Masked Rider Faiz, the latest version of masked rider hero in Thailand, disclosed that Masked Rider Maiz currently enjoyed massive popularity in various countries around the world especially Japan. “The story has been adjusted to fit in with the current lifestyle, while creating a lesson easy to understand by children, adults and family members. The belt, which the hero uses in order to transform into Masked Rider Faiz is the most popular toy generated from this children’s series. Over 2 million units have been sold to earn over 3.7 billion baht. This is the reason why DEX made contact with Toe to handle rights over products and novelty items made in relation to the latest masked rider series in Thailand,” he said.
The company has started conducting the marketing for Masked Rider Faiz since August with already 4 companies namely Berli Jucker Food, B.Boon International, BKL Co., Ltd., and PROMEDIA GIFT Co., Ltd. securing the rights to include Masked Rider Faiz in their products. “DEX has so far generated 4.2 million baht worth of revenue from selling the commercial rights to Masked Rider Faiz. The target for 2006 is set at 10 million baht,” he said.
“The rights owner in Japan has fully cooperated with us in conducting effective marketing for Masked Rider Faiz in Thailand. During October 5-7, Mr. Handa Kento, an actor who portrays the role of ‘Takumi’, the hero, will come for special appearances in Thailand to help create necessary hype for the series. Road shows will also be conducted to reach out to target audiences,” he said.
Masked Rider Faiz is the latest installment of the popular masked rider series, which focuses on 2 groups of teenagers — those who want to see a better world and those suffering from horrible experiences. These 2 groups have come to help each other. The hero of the story represents confused teenagers, those who do not have dreams, understanding of life and confidence in the future until he finds super power within himself and uses it to help protect mankind — upholding justice and defending the weak. The series has been run on ITV since middle of August every Saturday starting 8.00 am.
Dream Express Co., Ltd., or DEX is confident Masked Rider Faiz will gather massive popularity from the local fans here in Thailand. “With that it will surely attract interested business operators to discuss about the rights involving commercial use of the character. The company has successfully concluded deals with 4 companies and remains in the pipeline with 5 other firms. We have activities to build up awareness and popularity of the series, making Masked Rider Faiz a new hero in everyone’s heart since masked riders have always been the heroes of everyone around the world. The story has been adjusted to cater more to wider group of audiences,” he concluded.
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