Bangkok--Oct 10--Spark Communications
- Widens Small Business Portfolio with Industry’s Thinnest and Lightest 14-inch Widescreen Notebook and New Desktop Line -
Lenovo today announced the launch of two new lines, ThinkPad Z60 notebook and ThinkCentre E Series desktop computers, aiming to take a leading position in the Thai market and expanding its market to small business entrepreneurs which is very fast growing.
Tanapong Ittisakulchai, Country General Manager, said: “Lenovo is now moving towards the next era in the Thai market. Corporate is still an important part of our business. However, we will now put more focus on SMEs and will deploy marketing strategies that aligns with and responds to customers’ needs and requirements.”
ThinkPad Z60 is designed for mobile and small business users who rely on one notebook computer for both work and life demands.
In addition to the classic black ThinkPad design, the new ThinkPad Z60 is available in a special edition brushed titanium cover. 2 Titanium offers a sleek new look, durability, and scratch resistance to one of the world’s most well-known notebook brands.
The ThinkPad Z60m’s 15.4-inch display offers 30 percent more data space than a 15-inch XGA and better viewing angles for notebook use on an airline flight. At 1.1-inches thick and just 2.02kg, the 14-inch ThinkPad Z60t is the thinnest and lightest widescreen notebook in its class.1 The Z60t boasts 25 percent more data space than a standard 14-inch XGA screen, the equivalent of four additional spreadsheet columns, offering a convenient solution to business users who often work with multiple applications simultaneously.
Several innovative multimedia features — including hot keys to control application functions and ports to easily upload digital images and video — make the ThinkPad Z60 optimal for business or home use, including presentations, multimedia and DVD movies.
"One of the trends we're seeing in small businesses is that the line between work and home is blurring," said Chuck Sharpe, vice president, Information Technology Solution Providers Alliance (ITSPA). "It's not efficient to spend money on separate pieces of technology for all aspects of your life. Time is at such a premium, that small businesses are looking for technology that not only improves their productivity at work, but also allows them to maximize their personal time -- at home and when traveling."
New ThinkVantage Technologies by Lenovo provide more powerful features in a centralized dashboard, making PC security quick and simple. The ThinkPad Z60 come equipped with the latest version of the ThinkVantage Client Security Solution, which enables users to recover logon passwords themselves. It also features easy and powerful disk encryption, updated password manager software, and a System Security Audit to ensure users are properly securing their system.
For the first time, Lenovo launches ThinkCentre E Series line of desktop PCs designed specifically to meet the technology needs of small businesses - ease, affordability and reliability. For the first time, ThinkCentre E50 desktops from Lenovo will offer small business users a simple combination of proven core technologies in a new silver-accented design, with prices starting at 17,500 Baht.
According to IDC research, small companies (defined as one to 99 employees) are primarily focused on business growth (1). Using standard technologies as building blocks for success, Lenovo E Series desktops can help small companies focus on growth by helping eliminate the hassle of complex configurations or cumbersome technology solutions that often require the support of an in-house or phone-supported IT staff.
"It's important for small businesses to focus on company growth in order to succeed. Using complex information technology solutions should not be an impediment," said Bob Galush, vice president, product marketing, Lenovo. "Lenovo has developed the ThinkCentre E Series line of desktops to offer small business professionals technology peace of mind. We want to reduce the IT hassles small businesses face by providing basic PC functionality for the ultimate ease-of-use experience."
The new ThinkCentre E50 tower and small desktop PCs come equipped with the Intel(r) 915GV Chipset with GMA 900 graphics and the SIS(r) 661FX Chipset, respectively. Both tower and small desktop PCs are available with Pentium(r) 4 and Celeron D(r) processors and six USB 2.0 ports, including two located on the front of the PC for convenient access. Toolless-entry covers further enhance the simplicity of the ThinkCentre E50 desktops by allowing users to easily access select components for quick repairs or upgrades, without the need for external service or support.
The 14-inch ThinkPad Z60t will be available immediately through select Business Partners and through www.thinkpad.com/th. Prices for the ThinkPad Z60t start at 69,900 Baht 4 ThinkCentre E50 is available immediately through select Business Partners and through www.thinkcentre.com/th. Prices start at 17,500 Baht
To support the launch, from now through December 31, 2005, IBM Global Financing is providing a special offer where customers can choose from a variety of payment options including:
Trade in: Trade in your existing notebook PC and receive a 8,000 Baht credit that can be applied towards the total promotional asking price
Financing: Customers can select a 24 month lease providing a low monthly payment option
For more information on terms and conditions, please visit
www.ibm.com/financing/th
About Lenovo
Lenovo (HKSE: 992)(ADR: LNVGY) is the world's third-largest personal computing company, with a business model built on innovation, operational efficiency and investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina, and develops, manufactures and markets reliable, high-quality, secure, and easy-to-use technology products and services worldwide. For more information, see www.lenovo.com.
(1) Applies to the ThinkPad Z60t with the 4-cell battery.
(2) Available on select models only.
(3) As defined by ISO / IEC 15412.
(4) Prices do not include tax or shipping and are subject to change without notice. Reseller prices may vary. Price does not include all advertised features.
For further press information please contact:
Parritta Songkrorath / Rungnapa Charnwiset
Spark Communications
Tel: 0 2653 2717-9
Email: [email protected] or [email protected]
Click for photo release at www.thaipr.net End.