Bangkok--Oct 10--Hill and Knowlton
New ink-based printing platform delivers record-breaking print speeds in the home and office, and will scale to high-volume printing markets Bangkok — October 10, 2005 — HP is changing the home and business printing landscape with the unveiling of a breakthrough ink-based printing platform known as Scalable Printing Technology. The technology delivers both consumers and businesses ground-breaking print speeds with superior print quality that can produce 4x6-inch photos as fast as 14 seconds. A range of products including photo printers, Office Jet printers, Scanners, and integrated supplies are introduced in support with the latest technology. The local printing industry is forecast to grow a t 10% this year.Mr. Prasert Charoonpaisal, General Manager of Imaging and Printing Group Hewlett Packard (Thailand) Ltd., said that HP has been significantly positioned as a leader in printing industry for years with continuous development of new innovative products to the market. As the printing industry evolving into digital era, HP has demonstrated experiences on digital photography to consumers with a range of its printing solutions and remains leadership position in the market.
HP consumer segment is expected to grow another 15% this year.To offer advancement to printing solution, HP showcased its latest Scalable Printing Technology (SPT), the world’s fastest ink-based printing technology ,a result of a five-year, US$1.4 billion strategic investment that can produce 4 x 6-inch photos in as fast as 14 seconds. This technology will allow high-speed and efficient printing for both home and office. It offers a higher level of printing solution that is scalable for home, office, SME business and industry uses that will be a competitive advantage for HP in terms of market expansion.“The local printing market focuses on business use rather than home printing. But with this new technology, it allows HP to raise the bar for price/performance around printing in the home especially home photo printing. And also for business printing, it enables small and medium sized business to print up to twice the speed and 30 percent lower cost-per-page than colour laser printers. Currently, local home printing accounts 40% of the total printing market. It is expected that advanced printing technology will encourage local home printing to grow at least 10% For HP, the Scalable Printing Technology will help boost the market and would enhance growth of HP’s home printing to 15% this year.Products based on Scalable Printing Technology Platforms includes:The HP Officejet Pro K550 Colour Printer series: This single-function printer is designed to deliver superior colour and laser-like quality text — all at up to twice the print speed of competitive colour laser printers.(2) This printer series will also set new standards in total cost of ownership, with substantially lower cost-per-page than laser printers.
HP Photosmart 475 Series Compact Photo Printer HP Photosmart 475 Series Compact Photo Printer is able to print and edit 4x6-inch (10x15cm) photos without using computer. With the optional Bluetooth Wireless Printer Adapter, it can directly print photos from memory card, PictBridge-enabled camera or camera phone. With 2.5-inch display, you can view photos and video clips easily. Users can add frames, adjust size or zoom photos by using its control panel. HP Photosmart 335 Series Compact Photo Printer Portable and lightweight HP Photosmart 335 Series Compact Photo Printer is specifically designed for digital camera users who would like to preview and print photos instantly without computer. With the optional Bluetooth Wireless Printer Adapter, it can directly print photos from memory card, PictBridge-enabled camera or camera phone. The HP Photosmart 8230 Photo Printer These world’s fastest photo printers are designed for consumers who want to print large volumes of photos quickly and unattended, in the convenience of their homes. The printers feature six ink cartridges with new HP Vivera ink formulations and a separate printhead, producing beautiful photos and crisp text at blazing speeds — 4 x 6-inch photos in as fast as 14 seconds. Smart printing technology working across the printer and cartridges ensures that users will never encounter a wasted half-completed page because the ink ran out.New ink and media support the new printing systemsHP’s new printing technology has been designed to work as a system with new HP supplies:
HP 02 Ink Cartridges for the HP Photosmart 8230 have unique design features for enhanced ease of use. Each cartridge is colour-coded to match the ink inside for easy installation, and uniquely shaped to ensure maximum ink extraction.
HP Advanced Photo Paper — new porous paper designed to deliver instant-dry photos for the home. Each sheet comes with Auto Sense technology(5) (backside barcode) that works with enhanced paper sensors in the HP Photosmart 8230 and 3000 series to deliver 4 x 6-inch photos in as fast as 14 seconds.ท Large HP 88 Ink Cartridges for the HP Officejet Pro K550 enable business customers who print frequently to spend less time changing cartridges and have fewer printing jobs interrupted.About HPHP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.
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