Bangkok--Oct 11--Hill and Knowlton
HP’s new technology is a breakthrough in the architecture and manufacturing of the inkjet printhead, resulting in not only a lower-cost product but a faster one as well. Furthermore, the sophisticated assembly of the new printhead enables a faster development cycle at an estimated 50 percent lower cost, giving HP an efficiency of scale for its substantial research and development investment. The printhead components are fabricated as one unit via a photolithographic process, rather than welded together in post production. This results in the precise alignment of the chamber, nozzles and heating element, which then improves the accuracy of ink drop placement on paper and therefore overall quality of prints. This unique design also supports an increased density of nozzles, with 3,900 nozzles or more on a single printhead, resulting in a greater area being covered with each pass of the printhead. More nozzles and increased dot placement accuracy translates into faster, high-quality prints. Additionally, the new printing system ensures that users will never run out of ink mid-page — saving them time, ink and paper from having to reprint.Scaling new marketsBecause the new platform is scalable, HP is able to address the diverse needs of the printing market, from high-volume consumer users and small- to medium-sized businesses all the way up to the commercial market, such as on- and offline print kiosks. This is made possible in three technical ways. First, HP can increase the size of the swath — the area the printhead covers with each pass over a page. With larger swathes, the printhead needs to make fewer passes over a page, thus leading to increased speeds. Second, HP can increase the number of nozzles on the printhead to allow for higher quality, larger prints. And third, HP can increase the number of inks per printhead, providing a richer colour gamut.
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Hill and Knowlton Thailand
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