Bangkok--Oct 11--Hakuhodo
AJINOMOTO, the market leader of the food industry in Thailand, announced the launch of “Osen….Jad Hai” promotion campaign to commemorate OSEN’s first anniversary. After launching OSEN, the authentic Japanese rice snack, OSEN has rapidly gained a very warm welcome from Thai consumers and consequently become the second leader in the rice snack market within only six months.
Mr. Keiji Yamaguchi, Processed Food Business Department Manager of AJINOMOTO, revealed that “Since the formally launch of OSEN in October last year, its sales volume has achieved the high satisfactory level. This year, in order to commemorate OSEN’s first year anniversary as well as to thank our consumers for being so supportive, without them, we would not have come this far, we will then kick off a big promotion campaign called OSEN…Jad Hai.
The consumers will have a chance to win big prizes every mounth with every purchase of OSEN. To enter this promotion campaign, they just simply write their name, age and contact information on an empty OSEN package (any flavor, any size) and send it in. The lucky draw will be held monthly 3 times altogether; on 2nd December 2005, 6th January and 10th February 2006 respectively.
The lucky winners could win the grand prize as Mazda 3 (one price per month), or the second prize as Honda Wave Z motorcycle (5 prizes per month), or the third prize as Nokia 6101 cell phone (8 prizes per month), or the last prize as OSEN polo shirt (200 prizes per month)
Moreover, for the last lucky draw on 10th February 2006, 3 pairs of lucky consumers could win a package tour to Japan, the country of origin of OSEN. The trip will provide them the ultimate experience with Japanese culture and favorite Japan menues, which originated the OSEN flavors: Original, Seaweed and Grilled Salmon. The consumers are welcome to send in their OSEN empty package along with their details to participate in the campaign from 6th October 2005- 31st January 2006. For more details on terms and conditions of the campaign could be found on supported media.
“ OSEN Jad Hai” campaign will be fully supported by integrated media and activity including, TV commercial, TV tie-in programs, newspaper, magazines, radio, road show and activities, and so on. The TV commercial will set to be aired on October 8, and it will still focus on the theme of “Real Japanese Rice dish at Hand” AJINOMOTO sets aside a budgetof 15 million bath for promotion and advertisement throughout the campaign period.
Ever since the company introduced OSEN in the market, OSEN has already achieved the goal by becoming the second leader in the rice snack market capturing the market share of 23% after being launched for only 6 months. This can well prove that OSEN has received the warm welcome from Thai consumers. While its main competitors, DOZO and SHINMAIgain the market share of 66% and 5% respectively.
Furthermore, AJINOMOTO has seen plenty of room for rice snack in traditional trade which has been steadily and gradually increasing in growth ever since OSEN started penetrating to this market. In addition, AJINOMOTO has high confidence in its strong distribution in nationwide and the company also has the intention to boost sales in especially countryside by providing the consumers with affordable and easy to buy product. Therefore, a new middle-sized package of OSEN has already been introduced to serve this segment since August this year.
OSEN is currently available in store in 3 different sizes: large pack (12 sachets, 24 pieces) retailed at 18 baht, middle-sized pack (6 sachets, 12 pieces) retailed at 10 baht, and small pack (6 pieces) retailed at 5 baht.
For additional information please contact :
PR Department, Hakuhodo (Bangkok)Co., Ltd
Rochanun Somchit (ext.726), Siriwan Veeradachkamhang (ext. 724)
Tel. 0-2257-0533 Fax : 0-2257-0545-6 End.