Bangkok--Oct 12--Siam PR. Consultant
Moong Pattana Marketing Co., Ltd. prepares strategies to maintain a market leader with new product expansion, starting with shoe products as part of its line up of baby accessories. Researches have also shown that modern mothers focus more on quality than pricing.
Methin Lersumitkul, Marketing Manager of Moong Pattana Marketing Co., Ltd.; manufacturer and distributor of popular mother care products “Pigeon”, disclosed that competition had increased within the market of baby accessories following a shift in market behavior as a result of tight economic situation. “Modern consumers are being more careful with how they spend their money. The number of mothers raising their own children has increased, which prompted the company to rapidly expand the product lines in order to effectively cater to the needs and attract greater attention from the market than before,” he said.
The company has imported innovative shoe products from Japan to boost its line up of baby accessories in order to provide more comprehensive product offerings, targeting premium consumers and modern mothers who pay attention to product quality than pricing. “The company also predicted sales of baby accessories would increase by as much as 15%,” he said.
“Good development of the feet is the best first step for all children. Babies will be able to walk naturally and correctly with a proper feet development. This product by Pigeon enhances the baby’s development, while offering design and quality in the raw materials and details for an utmost comfort and natural feeling, making the babies feel that they are not wearing anything at all,” he explained.
The products have been initially designed to cater the 2 groups of babies: 8-10 months old and over 10 months. The former allows 8-10 month old babies to practice walking by holding on to the furniture with 3 colors and 4 sizes to choose from 10.5 cm to 12 cm, while the latter comes with 5 colors and 5 sizes to choose, from 12 cm to 14 cm. They are now available at leading department stores, hospitals and specialty stores for mother care products.
“Every Pigeon product is developed based on special laboratory researches that focus on the behavior of mothers and babies, from getting the right balance to stand up to the first walking steps the babies make by themselves. This has made Pigeon products highly practical, while enhancing the development of the babies to fullest. Efficient laboratory results and researches have become the highlight of the products as mothers, who care more for product quality in several countries in Asia, including Thailand where all the mothers put their trust on Pigeon products,” he said.
“As for mother and child care products, the market grew to 520 million baht in 2004. The company’s sales in the category were accounted for 250 million baht. The sales of baby accessories namely the baby shoe products will contribute to higher sales at the end of this year with expected increase of 15%,” he concluded.
For more information please contact:
Jidapa Pramualsub, Somruthai Polpala
Siam PR. Consultant Co., Ltd.
Tel. 0-2693-7835-8 ext 32,33, 0-1817-7153, 0-9446-3324
Fax. 0-2693-6920
E-mail: [email protected]
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