Bangkok--Oct 21--Hill and Knowlton
HP takes the lead in the digital entertainment and personal computers segments by introducing the family entertainment media — HP Pavilion Media Center PC — the world’s first wireless media center that can connect all home digital entertainment devices to offer unique digital entertainment to Thai consumers.
Mr. Prasert Charoonpaisal, General Manager of Imaging & Printing and Consumer Segment, Hewlett-Packard (Thailand) Ltd., announced that HP is extending the potential of personal computers to serve digital entertainment needs and has developed latest innovation for the market aimed at providing home entertainment to consumers. The digital home entertainment market has seen continuous growth encouraged by advanced technology and the development of new entertainment devices that can respond to the sophisticated needs of today’s consumers. It is forecast that home entertainment PC market in Thailand will grow 12% annually. As the number one PC vendor in Asia Pacific including Japan and Thailand, HP is continuing to spearhead the charge in changing the way consumers enjoy digital entertainment and transform their PC into the entertainment media center of the family. HP Pavilion Media Center PC is the a product that answers this need. HP is the first company to bring the Media Center PC to consumers in Asia and it has already launched in some Asia Pacific countries including China, Hong Kong, Korea, New Zealand, and Singapore. The overwhelming demand and acceptance of the HP Pavilion Media Centre PC in those countries is a clear signal that consumers are embracing the transformation of the way they enjoy their digital content. The sales performance of the HP Pavilion Media Centre PC in those markets where the HP Pavilion Media Centre PC has been launched played a large role in helping raise market share in consumer desktops. “Thailand will be the sixth country to launch HP Pavilion Media Center PC following Singapore and it is expected to gain great acceptance from consumers and should help boost sales volume in the PC segment by 10-15% this year,” said Prasert Charoonpaisal.Mr. Woraphot Thavornwan, Marketing Development Manager, Handhelds & Home PC, Hewlett-Packard (Thailand) Ltd., said that HP Pavilion Media Center PC is the first and only solution to bridge the gap between computers and cutting-edge home digital entertainment devices. It promises to transform the way consumers are entertained by their digital content, such as music, photographs, movies and TV in their homes, providing the ultimate Experience in Digital Entertainment.HP is also the only company that provides integrated IT solutions covering both business and entertainment needs. Its product range includes PCs, notebooks, printers, photo printers, PDA, scanners, and projectors. All these work and connect together wirelessly with HP Pavilion Media Center PC to offer a unique and ultimate digital entertainment experience to Thai consumers. It is also able to operate with entertainment devices that have Bluetooth.The HP Pavilion Media Centre PC features Microsoft’s Windows XP Media Centre Edition 2005, and Intel’s Pentium D processor with dual core processor to deliver richer and more compelling digital entertainment experiences for consumers. Integrating Microsoft’s Windows XP Media Centre Edition 2005 means consumers will be able to easily do more of what they want with TV, photos, music, and movies — all from a single remote control - whilst also benefiting from the advanced computing power of Microsoft Windows XP. In addition, the next-generation HP Pavilion Media Centre PC1 is built with Intel’s Pentium D processor with dual core processor which delivers the performance to enhance the digital home experience by allowing consumers to do more simultaneously with their personal digital content — including music, photos and videos.In recognizing the role of the PC in today’s modern home and the growing dependence of consumers’ on the PC as an entertainment tool, HP renewed its commitment to working together with its partners to realize the vision of the digital home. “We are poised on the brink of the complete digitisation of the modern home. As part of this movement, HP is helping to further the home entertainment revolution through products such as the HP Pavilion Media Centre PC,” said Woraphot. “The HP Pavilion Media Centre PC is the integral system that powers digital entertainment in the home. It is the key driver for the creation, editing, sharing and distribution of the consumer’s digital content at home”. HP Pavilion Media Centre PC will be available at 79,000 baht (VAT excluded). For more information or to purchase the product, please contact HP Contact Center, Tel. 0-2353-9000 ext. 1About HPHP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2005, HP revenue totaled $85.2 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.####PR contact:Hill and Knowlton ThailandSuphada Jaidee, Duangrat RatanaamnuaisiriTel: 0-2627-3501 Fax:0-2627-3510E-mail: [email protected], [email protected]
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