Bangkok--Oct 21--Ogilvy Public Relations Worldwide
“COMFORT” REINFORCES ITS No.1 POSITION VIA “COMFORT FLOATING HAPPINESS” CAMPAIGN Inviting consumers to an exclusive “soft, airy” experience on Thailand’s
first-ever giant balloon ride
Comfort further reinforces its leading position in the fabric conditioner market via an innovative activation campaign dubbed “Comfort Floating Happiness”. The campaign, which is expected to further create consumer bonding, invites consumers to ride on Thailand’s first-ever giant balloon right in the heart of Bangkok. While riding on the giant balloon, consumers will get to experience the “soft, airy” feeling — the same benefits that they get from using Comfort fabric conditioner on their clothes.
Mrs. Sunsanee Supatravanij, Vice President - Home Care & Oral Care of Unilever Thai Trading Ltd., disclosed that “Thailand’s fabric conditioner market is an attractive segment worth approximately 4 billion baht. Altogether, Comfort is the market leader with 35% value share. As the leader in the fabric conditioner market, Comfort is committed to continuously developing high-quality innovations aided with new technology. Just recently, Comfort re-launched a “new Comfort with Airflow technology”. This new technology will help retain the gaps between fibers, allowing air to flow easily, so that consumers would feel soft, airy, and comfortable in-wear. This coupled with innovation brand activation, Comfort will further strengthen its leadership position.
“Today, Comfort brings consumer to a new level of excitement through our innovative activation campaign called “Comfort Floating Happiness”, which sums up the benefits derived from using Comfort fabric conditioner. This campaign, apart from giving consumers a new kind of excitement and thrill, will also illustrate what Comfort fabric conditioner can do. While riding on the balloon, consumers will experience a soft, airy feeling, which are exactly the same benefits when using Comfort fabric conditioner. The balloon, which is the first-ever giant balloon set up in Thailand, will fly in front of Central World, right in the heart of Bangkok.”
Aside from the giant balloon, there will also be seven other exciting rides at “Comfort Floating Happiness” event for consumers, especially children, to experience the soft, airy feeling from Comfort. Seven rides are located in three zones:
- Soft zone: featuring 2 attractions such as Spacecraft and Dinosaur slide
- Airy zone: featuring 3 attractions such as Bungee jump, Airy ball and Swing chair
- Free-Flow zone: featuring 2 attractions such as Ferris Wheel and Airflow Surfboard
“For the campaign launch’s event on 21 October 2005, we have invited children from the Human Development Foundation to ride the giant balloon, to share with them the fun and excitement of this event,” added Sunsanee.
The “Comfort Floating Happiness” event will be held from October 22 — 24, 2005 in front of Central World.
To join the event, consumers simply have to follow these easy steps:
Balloon rides: Consumers can get a chance to go on the exclusive balloon ride worth 2,000 baht free by presenting proof of purchases of Comfort: five family packs or fifteen 800 ml. pouches at any Thai Ticket Master booth, starting from October 1 until October 24, 2005. Limited number of tickets will be given to the first 360 consumers. Every consumer who rides the giant balloon will receive a special participation certificate from Comfort.
Other attractions: Consumers can enjoy the various rides in the event by presenting proof of purchases of Comfort: one family pack or three 800 ml. pouches at the event for a free ticket to enjoy one ride within the event. Consumers who play all 7 attractions in the event will instantly get a free trendy picture frame with your chic photo. For more information please contact Tel. 0 2262 3456
“For sure, loads of fun and excitement await consumers who plan to participate in this one-of-a-kind event. It will also further strengthen Comfort’s leadership position in the market, and create an even stronger consumer bonding”, concluded Mrs. Sunsanee.
Unilever Group of Companies in Thailand is a leading fast moving consumer goods company with a strong presence in Thailand for more than 70 years. Unilever offers Thai consumers with a wide range of leading brands that add vitality to life of Thai consumers in four categories. Home Care products include Breeze, Omo and Surf detergents; Comfort Fabric softener; Sunlight dishwashing liquid; Vim floor cleaning products. Personal Care, Skin Care and Cleansing are Sunsilk, Dove, Clinic Clear hair care products; Axe and Rexona deodorant; Close-Up toothpaste; Pond’s, Vaseline, Citra skin care products and Lux. Ice Refreshment and Foods include Wall’s Ice Cream, Knorr, Lipton and Bestfoods. Unilever Network is a direct sales business within the group.
Issued on behalf of : Unilever Thai Trading Ltd.
For further information : Punchama Chatchen
([email protected])
Ninrat Deesomsuk ([email protected])
Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2205 6615, 02205 6618
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