Bangkok--Oct 28--Ogilvy Public Relations Worldwide
“L’Amour Collection” Nokia’s latest fashion collection
unveils at Elle Fashion Week 2005; support to Young Designers continue
Thailand is one of the world’s first two countries to book their orders
Nokia sparks another fashion fever among Thai mobile phone users again with the launch of its latest trend-inspired fashion phones, “L’Amour Collection”, at the Elle Fashion Week 2005 at Central World Plaza from November 1-6. Nokia’s support for the Young Designer will continue this year.
Continuing to push the boundaries of mobile phone design, Nokia has introduced a collection of three trend-inspired mobile phones, the Nokia 7360, Nokia 7370 and Nokia 7380. Each model in the L’Amour Collection offers a beautiful mix of contrasts -- infusing cultural and ethnic influences with luxurious touches of the unexpected. Hints of vintage and craftsmanship, are fused with natural materials, colours and patterns, all carefully crafted and layered with a passion for detail.
Mr. Bob McDougall, Managing Director, Customers and Market Operations, Nokia (Thailand) Ltd., said, “For many consumers, the mobile phone has truly become an extension of their personal style — it is a fashion statement as well as an advanced communications device. Every detail of these products, from the nature-inspired graphics to the velvet-lined pouches, has been carefully considered with the style-conscious individual in mind. We are very confident that consumers who appreciate design and attention to detail will fall in love with the L’Amour Collection.
“Like the previous years, Nokia will maintain the same strategy in launching our fashion phone collection at Elle Fashion Week, the largest and most extravaganza fashion event of the year. This also reinforces our commitment to working with our partners while continuing to support young designer development. Our creative design concept of the fashion phones provides strong inspiration for the young designers to come up with unique fashion creations.”
In the design and development of the L’Amour Collection, Nokia’s Design team looked to materials such as amber, ceramic, turquoise, silk and enamel for inspiration. Craft techniques, such as enamelling and etching, added a creative spark to the graphics, materials, finishes and colours selected for each model in the collection.
Nokia 7380: A reflection of discerning taste
Sleek and seductive, the etched mirrored surface and discreet keyless dial of the Nokia 7380 invites glances, even stares. A leather cover and a mirrored display subtly mask the sophisticated technology, which includes a 2-megapixel camera with 4x zoom, MP3 player, and intuitive voice dialling. The centrepiece of the L’Amour Collection, the Nokia 7380 is aimed at trend-setting men and women who enjoy being the centre of attention — and are willing to spend a little extra on the finer things in life.
Nokia 7370: Designed to make heads ‘turn’
Offering a touch of the unexpected, the Nokia 7370 “swivels” open to reveal its elegantly hidden keypad. Beautiful patterns, etched into the elegant metal trims, are contrasted by leather-inspired faceplates, adding a romantic appeal and an element of the exotic. But it’s not just about looks — advanced features, like a 1.3-megapixel camera with 8x zoom, QVGA color screen, video ring tones, stereo speakers with 3D sound effects, ensure the Nokia 7370 matches current technology with the latest design trends. The Nokia 7370 is available in both warm and cool colour schemes with each model offering a distinct set of graphics, screensavers and even dedicated camera keys.
Nokia 7360: Charming, graceful and compact
Materials, graphics and colour palette ensure this charming mobile phone stands out in a crowd. Trend-conscious men and women will appreciate the Nokia 7360’s mixture of patterns and textures, which are perfectly complemented by elegant accessories, including straps and carrying pouches. Key features of the Nokia 7360 include an integrated VGA camera, stereo FM radio and MP3 ring tones. It is also available in the two signature L’Amour Collection colour schemes. Each model has a distinct set of graphics, screensavers and accessories.
Nokia continues its tradition of launching its magnificent fashion phone collection at the Elle Fashion Week. During November 1-6, the “L’Amour Collection” will make its debut at the annual fashion event, at the Young Designer fashion show. After the Young Designer fashion show on November 2, the fashion creations by these young designers will be auctioned to raise funds for the Nokia Young Designer Funds, established by Nokia four years ago.
The three young designers are:
Nopparat Charapok — an assistant to Somchai Kaewtong of Kai Boutique. Nopparat has outstanding works both in clothes and accessories design. He will have his own fashion show for the first time at the Elle Fashion Week 2005.
Puwanit Chetanananda — a young designer who has love for haute couture fashion. A graduate from Central Saint Martins, he is now working in London.
Teerut Wongwatanasin — also a Central Saint Martins graduate, Teerut has quite some experience working with leading Thai designers, such as Theerapan Wannarat and Greyhound.
Special! Nokia will offer an opportunity for Thai customers to be one of the world’s first proud owners of the L’Amour Collection. Thailand will be one of the first two countries in the world to book orders for the fashion phones.
“The previous successes are clear proof of our strategies in expanding our leading-edge product portfolio, business partner cooperation and continued support for the Thai fashion industry. These are our strategies that make us an unbeatable leader in the fashion phone category,” said Mr. McDougall.
About Nokia
A market leader in the cellular industry in Asia Pacific, Nokia provides innovative, industry leading and market-relevant technology and products to around 20 diverse markets in the region.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.
You may visit the Nokia Asia-Pacific website at http://www.nokia-asia.com or the Nokia Group website at http://www.nokia.com
* Services and some features may be dependent on the network and/or SIM card as well as on the compatibility of the devices used and the content formats supported
For further information, please contact:
Jiraporn Boonnark
Nokia (Thailand) Ltd.
Tel. 0 2673 8888
Waralee Bunnag/ Dujduan Hetrakul
Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2205 6627, 0 2205 6684 End.