Bangkok--Oct 31--Aziam Burson-Marsteller
TA Orange, Thailand’s leading wirefreeTM operator, has debuted a campaign “Double Validity With Every top-up”. During the promotion period, for any top-up of any value, all Just Talk customers will get double the normal validity. For example: when topping up 10 baht, customers will get 2 days (instead of the normal 1), or when topping up 150 baht, they will get 40 days (instead of 20). New Just Talk customers will also enjoy double validity at activation, and get 60 days validity, from the normal 30 days. The promotion runs from today until November 30, 2005.
Mr. Suphakit Vuntanadit, Director & General Manager Corporate Marketing Management for True Corporation PLC. and TA Orange Co., Ltd., said “TA Orange is determined to continue to offer new services and promotions to customers to reinforce its positioning as the operator offering the Best Value Best Buy to customers. The Double Validity program provides twice the normal validity for every Just Talk customer who top up during October 28-November 30, 2005. This gives the customers more time to utilize all their credit available until the last baht.
“For new Just Talk customers who register and activate the service during the promotion period, they will also receive the Double Validity benefit from 30 to 60 days. Moreover, they can also choose our best promotions such as “Fair Fair — offering an extra bonus value of 720 Baht, or “Nan Jing Jing (“stay very long” in Thai)” which offers longer validity,” Suphakit said.
In September, Orange recorded 23,000 net additional subscribers, representing nearly 50% increase from the 15,000 new subscribers added in July. As of September 2005, TA Orange has a total of 4,099,954 subscribers
Comparative Table of Top Up and the Double Validity for Every Loading
Top Up Card
Top up Value(Baht) Valid day (old) Double Validity (day)
50 3 6
90 7 14
300 30 60
500 50 100
1000 150 300
Mobile Top Up
Top up value (Baht) Valid day (old) Double Validity (day)
10 -140 Every 10 Bath Get 1 Day Every 10 Bath Get 2 Day
150-290 20 40
300-490 30 60
500-990 50 100
1000 150 300
Orange customers can get further information on this campaign by visiting www.orange.co.th. or contact at Orange Shops, True Shops, the Customer Service Center at telephone number 1331.
All Just Talk customers who purchased a Just Talk SIM before May 10, 2005 are advised to report with their ID cards to any Orange Shop or True Shop nationwide during July 1 to December 31, 2005.
About TA Orange:
TA Orange, whose major shareholder is True Corporation Plc, Thailand's most integrated telecommunications company and solutions provider, offers innovative and high-quality wirefree? communications services on its nationwide 1800 MHz network to about 3.9 million customers (as of May 2005) throughout Thailand. TA Orange’s vision is to create a pioneering wirefree? future where people can communicate wherever, whenever, and however they wish. The company delivers superior coverage, quality, and service represented by its values: straightforward, honest, dynamic, refreshing and friendly. Leveraging its relationships with True Corporation and the CP Group, TA Orange offers unique integrated products and services to the Thai market. For more information, visit www.orange.co.th or www.truecorp.co.th.
For further information, please contact:
Steve Vincent/Porntip Lertvechakul
Aziam Burson-Marsteller
0-2252-9871
Jiraporn Cheewatham/Salitta Subpinyo
TA Orange
0-2647-5247
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