Bangkok--Nov 1--Krungthai Card
KTC breaks new ground with 150 Million Baht thank you campaign.
Firm is set to become the Most Preferred Brand and maintain the leading status with hottest campaign of the year: “Enviable Life with KTC”,
KTC is set to rock the Thai credit card industry once again. 150 Million Baht budget allocated to give thank you campaign a new definition with the launch of “Enviable Life with KTC” under the most preferred brand concept. “3 Months, 30 Million Baht” is first activity in line from November 2005 to January 2006. KTC clients stand a chance to win “three prizes of gold weighing 500 Baht worth a total of 15 Million Baht” simply by spending 500 Baht via the card. Discounts and privileges worth 15 Million Baht under “13 KTC Special Weeks” covering all spending needs will be given in cooperation with top business partners. Goal is for everyone to think of KTC when spending thereby reaffirming the leading status in Thai credit card industry and long-term commitment.
Mr. Thawatchai Thitisakdiskul, Senior Executive Vice President, Credit Card Business, KTC or Krungthai Card Public Company Limited said “The continued patronage has led us to this 10th year. We have clearly demonstrated our capabilities as the leader in Thai credit card and consumer finance industry through our introduction of financial innovations and active marketing policies. We are focused on bringing the right products and services that cover all lifestyles and daily activities to all groups of consumers.
This is to ensure utmost convenience when spending, to establish KTC as the most preferred brand and to attract long-term commitment through positive brand experience. All of these are coupled with various privileges under a single card and the membership company concept. This has driven us to success with 1.2 million KTC credit cards issued.”
“We are introducing a grand campaign called “Enviable Life with KTC” to mark our 10th anniversary and to express our gratitude towards our clients who have always graced us with their patronage. This campaign will run from the 1st of November 2005 to the 31st of January 2007. It will a never-before-seen budget of 150 Million Baht.”
Mr. Woravut Nisapakulthorn, Senior Vice President, Credit Card Business, KTC or Krungthai Card Public Company Limited commented on the campaign “Enviable Life with KTC” will comprise five 3-month stages. The first being from the 1st of November 2005 to the 31st of January 2006 under the concept “Chance to win gold weighing 500 Baht by spending 500 Baht”. KTC members will earn one eligibility for every 500 Baht spent or drawn via the credit card. New applicants are automatically entitled to five eligibilities to win three prizes of gold weighing 500 Baht worth 5 Million Baht or a total of gold weighing 1,500 Baht worth 15 Million Baht. One prize will be awarded each month over a period of three months.”
“What is more special is that during the said period KTC will also run another activity for those who do not prefer chance winning of prizes, “13 KTC Special Weeks”, involving a host of privileges worth another 15 Million Baht throughout the 13 weeks. These privileges involve all imaginable spending needs, gas refill, restaurants, department stores, discount stores, hospitals, traveling, cell phones, IT devices, electronic appliances, fashion items, watches and jewelry. We have surprises offered in conjunction with various business partners each week. The first week being 50 Baht discount coupon for every 500 Baht of fuel at PTT, Bangchak, Shell, Jet and Petronas stations (10% cashback), buy one and get two travel packages, order a 299 Baht Combination Platter at Sizzler for only 169 Baht, 50% discount on health check-up packages at leading hospitals including discounts and gifts offered by establishments where credit cards are not accepted. You can get some privileges at Chester’s Grill, Au Bon Pain and Dairy Queen, for instance, simply by showing your KTC card.”
“These privileges reassure the members how special it is to be a holder of a KTC card. Members may keep themselves up to date with regard to these surprises on a weekly basis via Thairath, Daily News or our web site at www.ktc.co.th.”
Mr. Thawatchai added “The above activities under “Enviable Life with KTC” are not all. This is a grand campaign that will run until January 2007. Prizes and privileges we are holding as surprises will become increasingly special. I must ask all members to follow the news closely. We are determined to bring only the best to you. You can be sure that we will continue to introduce products fitting to all lifestyles and personal preference and to ensure efficient and fairly priced services. It is our hope to keep clients in the long run.”
For more information, please contact
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2665-5057
Suchada Weerasakulrak Tel. 0-2656-5732
Atiga Dechawatanapisal Tel. 0-2665-5048
Fax. 0-2665-5046
E-mail : [email protected]
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