Bangkok--Nov 1--eTurboNews
Travel Internet Domain will serve as springboard to ignite Chinese tourism BEIJING, China - (October 29, 2005) - The Chamber of Tourism All-China Federation of Industry Commerce (COTAFIC) and Tralliance Corporation, the global Registry for .travel, today announced at the International Hotel & Restaurant Association's 42nd Annual Conference that the COTAFIC will serve as a .travel authenticator, a relationship that will accelerate the marketing of Chinese tourist assets to travel consumers.
The COTAFIC is a nationwide organization in the People's Republic of China (also covering the Hong Kong and Macau Special Administrative Regions) initiated and formed by the private tourist sector comprising airlines, chain hotels, prominent tourist locations, souvenir manufacturers and noteworthy travel agencies.
"The COTAFIC's role as an authenticator for .travel will be an important step in the worldwide marketing of China tourism," said Ron Andruff, President and Chief Executive Officer, Tralliance Corporation, New York. "China's tourism industry, in the next two decades, is poised to experience unparalleled growth.
The combination of pent-up demand to experience China, the eagerness of the Chinese tourism industry to host visitors from other countries and its new tourism infrastructure capable of accommodating large numbers of foreign visitors, position China as one of the world's great new destinations. By capitalizing on new technology, like .travel, Chinese tourism marketers can bypass the traditional, costly marketing steps previously necessary to build a visitor audience."
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