Bangkok--Nov 2--PC & Associates Consulting
Micro-Star International — MSI, the world top-five Motherboard manufacturer and the industry leading position in VGA, CE, Notebook and Bare Bone technology from Taiwan, releases its business and marketing plan for Thailand in 2006. The company is going to add new partner of which will enhance business channel to reach customers effectively. In regards of consumer behavior, MSI believes that notebook technology will become more exercised and obviously has bright future.The company has introduced a new slogan for accelerating motherboard technology awareness, that latest MSI motherboards will be labeled "MSI 64, Now!" indicating that the new models are ready for the 64-bit technology generation. MSI also offers consumers a plethora of feature-rich solutions that will enrich their digital lives. Included in this exciting line-up of products are CE products line i.e. Portable Media Players and also MEGA PCs, Notebooks, Bluetooth & Wi-Fi solutions. MSI's outstanding performance in the market and product quality has been acknowledged by the market, media, and professional designers.More activities targeting consumers and partners will be added to emphasize on MSI’s leading technology positioning. In November, there will be 2 marketing activities that MSI is conducting for customers, at Pantip Plaza during November 1-6 and at Commart during November 24-27. Both activities are expected to draw attention from tech savvies as well as DIY customers since there will be sales promotions, games, PC clinic. The company’s core business is Motherboard, VGA, Server and Barebone and is aggressively expanding into Notebook, Consumer Electronics and Communication Devices. Currently MSI holds significant worldwide market shares of its products i.e. 12.20% in Motherboard segment, 12% in VGA segment and 13.5% in Server segment. In Thailand, MSI’s products are well accepted by SI and DIY customers that the company gains 16.8% market share of Motherboard in 2004. In the past four years, MSI focused on its SI business more. However, this situation will be changed in the following year, 2006. Market stimulus plan and activity are being planned to educate marketing, boast up sales revenue and expand market territory. To standardize the product pricing strategy, one price one country is exercised, that customer can purchase a model of MSI product from any shop or reseller at one single price. MSI is in process of appointing another distribution partner, currently Com7 is the main distributor of MSI, to widen and fasten product distribution more effectively to customers and resellers. The company also seeks for local sales specialists to represent and touch more channels to customers and partners in Thailand. About MSIFounded in 1986, MSI is one of the world’s top 5 motherboard manufacturers. MSI specializes in Motherboard, VGA Server and Barebone business and is expanding to Notebook, Consumer Electronic and Communication business. The company head quarter locates in Taiwan and there are manufacturing sites in Taiwan and China. As of August 2005, MSI has 15,000 employees and in 2004 the company earned US$2.07 billion revenue.
If you need more product information, please contact marketing@msi.com.twNews release issued by PC & Associates Consulting Co., Ltd. Tel: 0 2971 3711 email: [email protected]
Information in this publication is subject to change without notice. MSI shall not be liable for technical, pictorial or editorial errors or omissions contained herein. End.