Bangkok--Nov 9--eTurboNews
Over the next 15 years an increase in consumer confidence coupled with a desire to satisfy individual tastes will significantly reshape vacation aspirations and frequency according to a new report published today.
"The World of Travel in 2020" study, commissioned by global travel giant, Cendant Travel Distribution Services, predicts that travelers, young and old, will challenge traditional vacations as they seek, on average, up to four very different experiences a year. A passion for "doing" rather than "having" will double the number of consumers flying by 2020. Choice of location and activities is expected to vary enormously as future travelers adopt a check-list mentality which entails buying a series of one-off experiential vacations.
Delivered by The Future Foundation, the report explores the attitudinal, social, economic, cultural and technological drivers that will affect consumers in key travel markets and shape the future of the global travel industry. Significant findings include:
"One size fits all" approach will no longer work -- WTO estimates that by 2020 the average traveler will be taking up to four vacations a year in an expansion of the current trend for more short breaks. According to the study, over the next 15 years people will increasingly want to be differentiated by what they do, not what they buy and this will drive a desire for experience- driven travel.
In their pursuit for individualism, consumers will look for new experiences such as controlled danger, unusual environments and cultures, personal or physical improvement and emotional development. They will not, however, wish to re-visit the same place. Loyalty to a travel supplier will be driven by an intermediary's ability to deliver a fresh stream of one-off experimental vacations.
For more information, please contact
[email protected]
http://www.travelwirenews.com/medie End.