Bangkok--Nov 17--Aziam Burson-Marsteller
True joins EMI, the world’s leading music brand, to broaden True Music
by hosting a Robbie Williams Cinecast Concert, a first for Thailand
and exclusively for True Music customers
True Corporation PLC has once again revolutionized broadband multimedia content service by announcing a major collaboration with EMI, the world’s leading music firm, to offer content featuring Robbie Williams, one of the world’s most popular artists, through the new “Another Robbie Experience” campaign. Pop enthusiasts can explore the innovative multimedia experience exclusively designed for True Music customers, while enjoying, among many other privileges, the first and only Robbie Williams Cinecast Concert Party in Thailand, which will also be broadcast live on www.trueworld.net.
Miss Warangkana Triwittayakhun, General Manager of EMI Music Thailand stated that EMI is delighted to be a music partner for True, the official sponsor for several superstars including Robbie Williams, the Greatest King of Pop. Over 21 of Robbie Williams’ hot hits have ranked number one in the UK Charts and his seven albums have sold over 32 million copies worldwide. He has also won over 40 awards in competitions around the world and set a new record by winning the Brit Award for Best Male Artist three years in a row. These achievements show that Robbie Williams really is the most successful pop artist of our time.
“With its leadership in delivering broadband multimedia content in Thailand, True has great potential to provide solutions and advanced technologies. The company has a clear music-oriented vision, as shown by the recent launch of True Music, a unique solution that offers comprehensive music content that best meets music lovers’ lifestyles. The integration of premium technologies with the superb music talents of world-class artists is expected to provide a superior experience to all music fans through the Robbie Williams activities,” added Warangkana.
According to Mr. Piroon Paireepairit, Multimedia Services Director for True Corporation Plc., since the launch of the Trueworld.net portal in early August to deliver diverse multimedia content for all lifestyles via broadband internet, True has gained over 15,000 subscribers, a figure that is expected to grow steadily.
True has made the dreams of pop fans a reality by partnering with EMI Music to launch a special campaign to delight Trueworld.net and Orange customers. Pop fans can enjoy this special multimedia experience that offers special content by Robbie Williams, including music videos, news scoops and archived concerts, available exclusively at True Music on Trueworld.net for the next eight months. Orange customers can download Robbie Williams’ new releases and past hits and send them to their friends through Orange’s Ringtone, Song Dedication and Color Ring services. This content is exclusive to Orange for the next six weeks.
More importantly, True Music customers will have the chance to win the privilege of enjoying a unique Robbie Williams Cinecast Party, a first for Thailand. Only 100 fans will be able to see a recorded version of Robbie Williams’ live concert in Berlin, which will be cinecast on a giant movie screen, reflecting the genuine on-stage surroundings, on January 19, 2006 at EGV Metropolis.
“The Robbie Williams Cinecast Party is very exclusive as it cannot been seen anywhere else but Thailand. No CD/DVD/VHS version of this party is available anywhere else in the world. This is indeed a special offer only Trueworld.net customers,” added Piroon.
It’s easy to win the tickets to this special party. Simply visit Trueworld.net, click “Robbie Williams” and answer three Robbie Williams-themed questions. Customers with all three correct answers are eligible to win the prizes. Customers can also enter the competition via the Orange site by downloading ringtones or making a song dedication through Music Gangster 5555 or downloading a color ring via Color Ring 8888 from today until December 31, 2005.
“In addition to the two special offerings, we have prepared a grand prize for the ‘Another Robbie Experience’ campaign. Pop fans are encouraged to follow-up for more details on Trueworld.net. I believe that this grand prize will truly delight pop fans. We are committed to delivering more exciting campaigns featuring Robbie Williams to True Music customers,” concluded Piroon.
Trueworld.net is an innovative portal that provides multimedia content to match all lifestyles. True Music, one of Trueworld.net’s most popular portals, is an aggregate of comprehensive digital songs including favorites and music videos from several leading music labels throughout the world. Music enthusiasts can also access an archive of over 100,000 Thai and international songs as well as an online jukebox, and can create their own personalized albums while enjoying the latest music news, videos of special concerts and reports on new releases.
For further information, please contact:
Pimolpan/ Sisadhi/ Nawanooch/ Narumol/ Prodpran
True Corporation Tel. 02-699-2771-3 /02-643-9691 #1-3, 02-643-2463
Steve Vincent/ Jamaree/ Porntip
Aziam Burson-Marsteller Tel. 02-252-9871
Click for photo release at www.thaipr.net End.